Grub Club Pets

Grub Club Pets: Insect Protein Dog Food Formulated for Sensitive Dogs

Grub Club Pets is a British dog food brand that bases its recipes on insect protein, specifically black soldier fly larvae, presented as a novel, hypoallergenic and environmentally friendly protein source. The company targets dogs with food allergies or sensitivities, digestive issues, itchy skin and other associated discomforts, and states that its formulas are vet-recommended and formulated by canine nutritionists.

Dry Food, Wet Food and Supplements

The brand's catalogue is organised into several categories: dry food, wet food, supplements, treats, dental sticks, poop bags and bundles. Among the dry food recipes, highlights include All-Day Buffet, Good Gut Grub, Hearty Hotpot, Farmhouse Feast and Superfood Supper, all described as hypoallergenic and suitable for sensitive stomachs, with insect protein and added ingredients such as berries, botanicals and superfoods. The wet food range includes a limited-edition Taster Pack, steam-cooked and also hypoallergenic.

Treats and Supplements with Specific Functions

The treats and supplements range includes products with specific functional benefits. Poop Perfector is presented as supporting gut function and healthy digestion, hand-baked with insect protein. Canine Shine is aimed at skin and joints. Superfood Snacks are described as low-calorie and high in nutritional value, with insect protein, banana and berries. Clean Teeth & Chill, available in small and large sizes, combines dental and anxiety support through chamomile, hemp and mint. Top Dog Calm is a vet-formulated supplement for anxiety and stress, while Top Dog Gut and Top Dog All-In-One are supplements with functional superfood blends. A Treat Multipack and an All-In Bundle are also offered, the latter including dry food in 1.5, 6 or 12 kg formats.

Focus on Allergies, Digestion and Skin

Grub Club Pets' proposition is built around three pillars: digestive health, skin health and allergies. The company cites studies according to which dogs fed insect protein showed better poops in just five days compared with dogs fed chicken, and an increase in beneficial bacteria in the canine microbiome. It also mentions that insect protein is rich in lauric acid, with the ability to fight bacteria and infections, and that dogs fed it had a stronger and more resilient skin barrier, as well as a 30% increase in vitamin E antioxidant defences compared with chicken. For dogs with allergies, the brand states that an insect diet reduces flare-ups and itchiness by 50%. It notes that beef and chicken are among the most common canine allergens, and that in a 2023 study of allergy-prone dogs, none reacted negatively to insect protein.

Veterinary and Nutritional Backing

Grub Club Pets states that its recipes are formulated by canine nutritionists and endorsed by vets. The site features testimonials from professionals: veterinary surgeon Rebecca Massie notes that she recommends Grub Club to clients with allergies or sensitivities and that most see results within a couple of months; animal nutritionist William Bisset highlights that black soldier fly larvae are an excellent and highly digestible protein source, with a good amino acid balance and glucosamine levels for joints; and veterinarian Anish Patel emphasises the quality of the superfood ingredients. The brand presents itself as the UK's first insect protein brand.

Subscription, Sustainability and Reviews

The company offers a subscription model with 30% off the first order and 10% off for life, with flexible delivery that the customer can change, skip or cancel at any time. Sustainability is one of the brand's stated pillars, presenting itself as planet-friendly. The site shows a rating of 4.9 out of 5 based on more than 750 reviews, with testimonials mentioning improvements in allergies, digestion, skin and energy in dogs of different ages and breeds.