Tuggs

Tuggs: fresh dog food with insect protein and home delivery

Tuggs is a UK company specialising in the preparation and delivery of fresh dog food. Its offering is built around recipes formulated by a veterinary nutritionist and approved by vets, using human-grade ingredients and insect protein. The company sells its products through a flexible subscription model, with the option to cancel at any time, and offers a seven-day trial from £1 a day. According to data on its website, more than 10,000 dog owners in the UK have trusted the brand, which has a rating of 4.7 out of 5 on Trustpilot.

Recipes and nutritional features

Tuggs' range includes fresh recipes made with real meat, fish and vegetables, with no byproducts, fillers or artificial flavours. Each recipe is formulated by Katie McCaul (BSc DipNat VN ANutR) and approved by vets. The company presents itself as the only one in the UK to use black soldier fly protein in fresh dog food. The available recipes include:

• Turkey Triumph: protein-rich and easy to digest, designed to support muscle growth and digestive comfort. Best for sensitive stomachs.
• Chicken Coup: a balanced recipe for lean muscle health and joint support. Best for active dogs.
• Beef Brigade: with beef and insects, designed to strengthen muscles, support the immune system and boost daily energy. Best for building muscle.
• Cod Crew: a gentle, low-fat recipe rich in omegas to keep coats glossy and digestion smooth. Best for lean figures.
• Pork Power: a protein-rich pork recipe that supports vitality, muscle strength and an active lifestyle. Best for big appetites.

In addition to the main recipes, the company offers extras such as treats (Whitefish Treats, Lamb Treats, Venison & Duck Treats), supplements (Chicken Appetite Booster, Gut Health Supplement, Stress & Anxiety Supplement), premium salmon oil and Tuggs for Chilling.

Dog profiles and personalised plans

Tuggs structures its offering around the animal's needs. The website distinguishes four main profiles: puppies (vet-formulated food for new additions), dogs with sensitivities (sensitive stomachs or joint support), fussy dogs (fresh, tasty meals that even the fussiest dogs accept) and dogs looking for overall optimal condition (better coat, more energy and a healthy weight). The company allows you to build a personalised plan based on the dog's breed, age and taste.

Production process and comparison with other diets

The company describes its production method as gentle cooking that preserves nutrients, followed by freezing at peak freshness. In its comparison with other options (dry kibble, wet food, raw diet and shelf-stable food), Tuggs highlights the use of human-grade ingredients, insect protein with a lower carbon footprint than traditional meat, and safe, vet-approved handling, with no bacterial risk or prep stress for the owner. The company states that most owners notice changes within days: better digestion in the first few weeks, a shinier coat between weeks 3 and 6, more energy between weeks 6 and 9, and a contribution to long-term health.

Subscription model and trial

Tuggs operates on a flexible subscription basis, with cancellation at any time. The company offers a 7-day trial from £1 a day. Orders are delivered frozen and in easy-to-handle packaging, according to the testimonials on its website. The company also has a subscription portal for managing orders.

Recognition and reviews

The company presents itself as award-winning and has a rating of 4.7 out of 5 on Trustpilot, with more than 10,000 dog owners in the UK having used its services. The website includes numerous customer testimonials highlighting improvements in digestion, coat, energy and acceptance by fussy dogs. Veterinarian Suzanne Moyes (MVB MRCVS MBA) endorses Tuggs' offering, noting that it combines modern nutritional thinking with high-quality ingredients to provide a well-rounded approach to canine health.