Goggles4U

Goggles4U, online optician for affordable prescription glasses

Goggles4U is an online optical store that sells prescription glasses and sunglasses for men, women and children. The company presents itself as an operator in the discount optical industry and dates its activity back to 2002-2003. Its online catalogue includes budget frames, designer frames and a selection of lenses and treatments.

Frame and lens catalogue

The website organises its offering by gender —men, women and children— and distinguishes between cheap glasses, designer frames and sunglasses. The lenses and treatments section lists progressive and varifocal lenses, blue light filter lenses (blue cut), photochromic lenses, sunglass tints and polarised lenses. The company states that it covers distance, reading, bifocal and progressive vision needs, with options for clear, tinted and digital screen protection lenses.

Declared structure and capacity

The site claims to have more than 3,000 frame styles online and its own laboratory, which it describes as world-class. According to its presentation, it controls design, manufacturing and distribution, allowing it to adjust costs and pass the savings on to the final price. The company reports a track record of more than five million customers and over 100,000 reviews, and offers 24-hour customer service every day.

Origin and corporate activity

The company identifies itself as Goggles4U UK and notes that in 2010 it was recognised as American Eye Vision, registered in the state of California. Its operation dates back to 2002-2003. Its activity focuses on the sale of prescription glasses, sunglasses and designer frames, with a stated focus on the relationship between functionality and style, from everyday models to trend-driven designs.

Buying process and service

The store guides users through a three-step ordering process and publishes instructions for measuring pupillary distance (PD). It has FAQ sections, an order guide, a returns and exchanges policy, and a section on the reasons to buy on the platform. Customers can create an account to check order status, purchase history and a wishlist.

Presence in the United Kingdom

The company maintains a headquarters in the United Kingdom, in Uxbridge, and operates with the British domain goggles4u.co.uk. The catalogue showed starting prices from $6.95 for glasses and sunglasses.

Headquarters and locations

Main location: 6-9 The Square, Stockley Park, Uxbridge UB11 1FW, United Kingdom · Phone: (0808) 164 0580 · Email: support@goggles4u.com · Hours: 24-hour customer service, every day

Cerritos location: 12611 Hiddencreek Way Ste F Cerritos 90703 · Email: steve@goggles4u.co.uk