Hunkemöller

Hunkemöller, European lingerie specialist with roots in Amsterdam

Hunkemöller is a lingerie brand founded in Amsterdam in 1886 that, according to its own presentation, operates over 700 stores in 20 countries and describes itself as one of the largest specialists in the sector in Europe. The company combines its network of physical stores with an online shop and presents itself as a one-stop destination for every woman's lingerie wardrobe.

The collection is designed by an in-house team, which continuously works on developing new products and innovations seeking an accessible price-quality ratio. The company states that its products are fully tested to ensure quality.

Collection: from everyday lingerie to swimwear and nightwear

The offering covers practically all categories in the sector. In bras, the collection includes push-up, underwired, non-wired, balcony, padded and non-padded, T-shirt, bralettes, longline, strapless, sports, nursing, teenager, prosthetic, minimiser and stick-on styles, as well as accessories such as straps and extenders. The company organises part of its range into specific collections: Comfort, Basic, plus sizes, Heritage, NOIR, Private, Red Lingerie and Pink Collection, among others.

In knickers and tights, the shop distinguishes between thongs and G-strings, Brazilian, high-waisted, boxer shorts, seamless, basic, cotton, shapewear and period pants. It also offers multipacks and lingerie sets, bodies and bustiers, slipdresses and babydolls, suspenders and pieces from the Private line, as well as sexy-style bras and knickers, bodysuits, bridal lingerie and a shapewear guide.

The nightwear and loungewear section includes pyjamas and their separate parts, nightshirts, kimonos, bathrobes, short pyjama sets and collections such as Satin & Silk, Velvet, Fleece and Cosy. Loungewear includes shirts and tops, hoodies and sweatshirts, and pants and shorts, with the Super Soft and Super Soft Cashmere collections. The swimwear section brings together bikinis and swimsuits, with plus-size bikinis, triangle, bandeau, high-waisted, high-leg and Brazilian styles, as well as a guide to styles and trends.

Accessories complete the offer: socks, hosiery, tights, suspenders, hold-ups, slippers, bra accessories, sexy accessories and beauty and make-up bags. The shop also includes an outlet section.

Shopping and customer services

Hunkemöller's UK website states free shipping on orders over £55, returns within 30 days and delivery within 2 to 4 business days. The brand applies promotions such as 2+1 free on almost all bras, discounts when buying multiple pyjamas and hosiery, and fixed prices on knicker and sock multipacks. It has a membership programme with rewards, a user account, a wishlist and its own app.

Customer service is organised around FAQs, returns, refunds and exchanges, orders and deliveries, payments, vouchers and promotions, and a dedicated returns portal. The company also publishes information on sustainability, PR, jobs, affiliate programme and product review conditions.

Heritage and brand positioning

The company highlights its 140-year history and maintains a Heritage collection that refers to that journey. Its discourse places women and their needs at the centre of its activity, from product design and innovation to the in-store and digital experience, with the stated aim of offering high-quality, beautifully designed products at accessible prices.

The company describes its proposition as support through different moments and occasions in a woman's life, and runs campaigns under the concept "for every woman in you". It also maintains a Private lingerie line presented as a premium option and a NOIR collection of high-end lingerie.