Belle Lingerie Limited

Belle Lingerie, branded lingerie and swimwear in cup sizes A to L

Belle Lingerie Limited is a British online shop that presents itself as an award-winning retailer of lingerie, swimwear and sleepwear from recognised brands. Its catalogue is organised around lingerie, swimwear, the seductive section, brands, sizes and colours, and new arrivals, with a dedicated search tool to find a bra by size.

Designer bras in multiple styles

The company describes a wide selection of designer bras covering styles such as backless, balconette, padded and plus sizes. Among the brands it mentions are Calvin Klein, Freya, Figleaves, Panache, Playtex, Pour Moi, Prima Donna and Wonderbra.

Lingerie, sleepwear and seductive sets

The range includes seductive bras, knickers, bodies, basques, chemises and plus-size lingerie sets, as well as designer pyjamas, loungewear sets and babydolls. In this category it names brands such as Andres Sarda, Aubade, Bluebella and Playful Promises.

Swimwear for every body type

In swimwear it offers bikinis and swimsuits in styles such as bandeau, halterneck and padded bikini tops, along with midi, high-waisted and high-leg bikini briefs, and sets in different prints, colours and cuts. The brands cited in this section are Curvy Kate, Seaspray, Speedo and Tommy Hilfiger.

Delivery, returns and customer service

The shop advertises free delivery in mainland UK for orders over £75 and free UK returns within 30 days through its returns portal. It has live chat, customer service and a bra fitting guide, as well as guides on sports bras, shapewear, bridal lingerie, bra styles and international sizes. The website allows you to change the currency between Australian dollar, British pound, Canadian dollar, euro and US dollar, and also the shipping country.

Editorial content and reviews

The site maintains a blog with articles such as measuring your bra size after weight loss, choosing your first bra, how to make your bust look bigger and the phenomenon known as "Ozempic breasts". The company shows a rating of 4.8 out of 5 on Trustpilot from more than 20,000 reviews, and at the time of analysis there were 20,209 reviews. Customer comments highlight the availability of sizes that other shops do not offer, the speed of delivery and discounted prices on quality brands.

Promotions and seasonal new arrivals

The website announces a new autumn/winter 2026 collection and a campaign of up to 40% off bras. The catalogue includes examples such as the Fantasie Luna Bay Bandeau Bikini Top in Lacquered Black at 60% off, the Fantasie Paradiso Twist Front Swimsuit in Soft Mint at 60% off, the Fantasie Ottawa High Waist Bikini Brief in Black and in Ink, and the Fantasie Ottawa Underwired Plunge Swimsuit in Ink at 20% off. The shop also offers price matching on selected products.