3 Points Travel

3 Points Travel: mystery football weekends across Europe

3 Points Travel is a travel agency based in the United Kingdom that sells mystery football weekends on the European continent. Its proposition is that the customer chooses the departure date and the company takes care of the rest: it selects the destination, match tickets, return flights and weekend accommodation. The company's name refers to the three points awarded for a win in football, and its booking model is structured in three steps.

How booking works

The process begins with choosing a "division" or package category according to budget: Division 1 at £550 per person, Division 2 at £400 per person and Division 3 at £300 per person. The customer then submits an order form with the travellers' details, departure airports and departure date, and decides whether to pay a deposit of £150 per person or the full amount. Approximately two weeks before departure, they receive a pre-match bundle containing a destination reveal envelope and club merchandise. The company states that it operates with more than 150 destinations on the continent.

What each package includes

The packages include tickets for a match whose destination is revealed to the customer, return flights, weekend accommodation, merchandise from the host club and club and city guides. Optional extras include stadium tours, airport transfers and beer tastings, among others. The company also offers a modality called The Club, aimed at those who prefer less mystery and more immediacy, as well as specific packages for stag dos (Stag Dos) and a VIP category.

Financial protection and corporate details

The website states that all flights and flight-inclusive holidays are financially protected by the ATOL scheme; on payment an ATOL certificate is provided, which the customer should request and check. The company operates as 3 Points Travel Ltd, with company number 16163592, and publishes its registered office at postcode E20 1NZ (United Kingdom). The site includes sections for FAQs, reviews, blog and contact, as well as a subscription newsletter.

Origin and approach of the proposition

According to its founder and CEO, Dan, the idea arose after a trip among friends in which they left the destination to chance and ended up watching a Bologna v Lazio match, followed by another game in Verona. From that experience came the aim of offering others football weekends whose destination is revealed at the last moment, combining tickets, flights and accommodation. The company states that, after one season, it has expanded its offering to more than 150 clubs on the continent and that it seeks to make the customer feel part of the local fanbase during the weekend.