Hidden Gem Trading Cards

Hidden Gem Trading Cards, online trading card game store

Hidden Gem Trading Cards is a British store operating through its domain hiddengemcards.co.uk and presents itself as a point of sale dedicated entirely to trading card games (TCG). Its catalogue is organised by franchise and allows customers to purchase both individual cards and sealed product from different generations and expansions.

Games and franchises available

The range covers several of the main card systems on the market. The store structures its sections by game and, within each one, by specific collections and expansions:

• Pokémon: includes the Mega Evolution, Scarlet & Violet and Sword & Shield series, with expansions such as Pitch Black, Chaos Rising, Perfect Order, Ascended Heroes, Phantasmal Flames, White Flare, Black Bolt, Destined Rivals, Journey Together, Prismatic Evolutions, Surging Sparks, Stellar Crown, Shrouded Fable, Twilight Masquerade, Temporal Forces, Paldean Fates, Paradox Rift, 151, Obsidian Flames, Paldea Evolved, Crown Zenith, Silver Tempest, Lost Origin, Pokémon GO, Astral Radiance, Brilliant Stars, Fusion Strike, Celebrations (25th Anniversary), Evolving Skies, Chilling Reign, Battle Styles, Shining Fates, Vivid Voltage, Champions Path, Darkness Ablaze, Rebel Clash and the Sword & Shield base set. It also has promo cards from Mega Evolution, Scarlet & Violet and Sword & Shield.
• Disney Lorcana: individual cards organised by set, including Wilds Unknown, Winterspell, Whispers in the Well, Fabled, Reign of Jafar, Archazia's Island, Azurite Sea, Shimmering Skies, Ursula's Return, Into the Inklands, Rise of the Floodborn and The First Chapter, as well as sealed product.
• One Piece: with expansions such as OP15 - Adventure on Kami's Island, OP14 - The Azure Sea's Seven, OP13 - Carrying On His Will, OP09 - Emperors In The New World and OP06 - Wings of the Captain.
• Magic: The Gathering: with sub-lines such as Marvel: Superheroes, Marvel: Super Heroes Commander, Secrets of Strixhaven, Secrets of Strixhaven: Mythical Archive, Teenage Mutant Ninja Turtles and Aetherdrift.
• Other TCGs: Yu-Gi-Oh! and Star Wars: Unlimited.

Sales formats: singles and sealed product

The store distinguishes between individual cards and sealed product. In the sealed section it offers booster packs, Elite Trainer Boxes, collection boxes and tins. In the case of Pokémon, individual cards are listed with their numbering and, in many cases, with their unit price; the catalogue shows examples such as Mega Gengar Ex (284) at £750.00, Mega Dragonite Ex (290) at £450.00, Latios Ex - Delta Species (96) at £200.00, Team Rocket's Mewtwo Ex (281) at £180.00, Snorlax - Pokemon Center Exclusive (51) at £150.00, Pidgeot (97) at £110.00, Mega Feraligatr Ex (274) at £99.00, Venusaur Ex (198) at £90.00, Salamence Ex (96) at £80.00, Morpeko Ex (117) at £75.00, Pikachu - Full Art (RC29/RC32) at £65.00 and Umbreon Gx - Secret (154) at £65.00. There are also lower-priced cards, such as Zacian (100) at £5.00, Wigglytuff (105) at £7.00, Paldean Wooper (102) at £4.00, Switch (123) at £2.50, Dewgong (97) at £6.00, Flygon (101) at £6.00, Ludicolo (95) at £3.75, Yamper (99) at £3.00, Mega Sharpedo Ex (113) at £5.00, Dawn (118) at £8.00, Mega Charizard X Ex (109) at £27.00 and Mega Charizard X Ex (13) at £4.00. Some of these references appear marked as sold out.

Collectibles and accessories

In addition to cards, the store sells collectible plush toys. Its description also announces the upcoming addition of accessories such as protective sleeves and storage binders, although at the time of registration these items were not yet part of the active catalogue.

Tickets for the Hidden Gem Card Show

The site promotes the sale of tickets for its own event called Hidden Gem Card Show, presented as available at the time of scanning.

Online shopping and communication

The store runs on the Shopify platform and offers account registration, login and order management. It has a contact form and an email list through which it communicates exclusive offers and early access to new products.