Treasure Trails

Self-guided treasure hunt trails across the UK

Treasure Trails designs outdoor adventures in the form of self-guided trails through towns and cities across the UK. The company's catalogue features over 1,200 options, organised into three themes: treasure hunt, detective mystery and spy missions. Each trail is solved by following clues and exploring points of interest in the chosen location.

The company presents itself as the leading provider of this type of experience in the UK and claims to have entertained over two million people in the last twenty years, as well as having received awards and collaborated with major brands. This is a self-description by the company itself.

How the trails work

The trails are self-guided and include easy-to-follow directions, so no advance booking is required: users can start whenever they like. To find a trail, simply enter the location of interest into the website's search box.

The company offers three delivery formats:

• Mobile app, which allows you to start the activity in less than five minutes.
• PDF download to print at home.
• Printed trail sent by post.

Target audience

The trails are designed for children and adults of all ages, with clues of varying difficulty levels so they are equally appealing to parents and children. Immersion in the backstory is supported by the treasure, detective and spy themes, and completing the challenge requires teamwork to solve the mystery or complete the mission.

Geographic coverage

The offering is organised by British regions and counties. The website lists the South West (Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset and Wiltshire), the South East (Berkshire, Buckinghamshire, Hampshire, Isle of Wight, Kent, London, Oxfordshire, Surrey and Sussex), the East of England (Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk), the East Midlands (Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland), the West Midlands (Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands and Worcestershire), Yorkshire, the North West (Cheshire, Cumbria, Greater Manchester, Lancashire and Merseyside), the North East (Durham, Northumberland and Tyne and Wear), Northern Ireland and Scotland, as well as Wales. Featured cities include London, York, Cambridge, Winchester and Bath.

Other services and activities

In addition to the general catalogue, the company offers bespoke trail writing, team building activities, fundraising initiatives and gift vouchers. It has a rewards programme for participants with free goodies, trails and badges, as well as a games and puzzles section. It also has a network of physical stockists and a project funded by the European Union.

Location and contact

Phone: 01872 263692 · Email: enquiries@treasuretrails.co.uk · Hours: Monday to Friday: 09:00 – 17:00