Urban Bliss

Urban Bliss, online women's fashion with home delivery

Urban Bliss is an online fashion store that sells women's clothing and footwear through its own website. Its offering combines classic styles with creative variations aimed at a current look, and the brand itself presents its catalogue as fashion designed to feel good and delivered directly to the customer's home.

Catalogue of clothing and footwear

The range is organised into major product groups. Outerwear includes coats, denim jackets, PU jackets, gilets and fleece jackets. The knitwear section includes jumpers, cardigans and chunky knit pieces, while the denim category brings together jeans in multiple cuts: mom, skinny, flared, high waisted, ripped and wet look, as well as denim skirts.

The catalogue is completed with dresses, midi skirts, trousers —cargo, wide leg, slim fit and tailored—, sweatshirts, T-shirts and long sleeve tops, as well as loungewear and co-ords. Footwear includes cosy shoes and sandals. The brand also maintains an archive section with collections from previous seasons.

Seasonal collections

The site features highlighted collections, among them Lapis Bordeaux, described as an offering that combines polka dots, fluid stripes, modern checks, indigo denim and soft knit, with pieces such as lace spot tops, wool blend cardigans, a raincoat, lace trim spot maxi skirts, a check fleece jacket and a check collared longline coat. The catalogue shows prices in pounds sterling for these pieces.

Alongside the new arrivals, the store groups its products into use categories such as holiday clothing, swimwear and bikinis, going out clothing, activewear and co-ords.

Online shopping and customer services

The store operates exclusively through its website, with a user account, wishlist and order tracking. It offers payment in multiple currencies and accepts American Express, Apple Pay, Google Pay, Mastercard, Shop Pay and Visa. The site advertises 10% off the first order and free delivery on all orders over £40. It has information sections on delivery, returns, FAQs, size guide, terms, privacy and cookies, and has a dedicated channel for wholesale sales.

Customer rating

The site shows a rating of 4.45, corresponding to customer reviews collected on the review platform linked from the store's own listing.