Simmi London

Simmi London, women's fashion and footwear with online sales

Simmi London is a women's fashion store that operates exclusively through its website. Its catalogue is built around footwear and complemented by clothing, swimwear and bags. The store offers free UK delivery on orders over £75 and a next-day delivery service.

Footwear: the core of the catalogue

Footwear is the main category and is subdivided by product type, height and colour. The available families include heels, flat sandals, wedges, loafers, trainers and boots.

• Heels: diamante styles, heeled sandals, strappy heels, mules, block heels, wedges, court heels, stilettos and wide fit. They can be filtered by height (kitten, mid and high heels) and by colour (gold, black, silver, white, pink, brown, neutral and red).
• Flats: flat sandals, slides, chunky sandals, loafers and trainers.
• Boots: heeled boots, suede boots, western boots, chunky boots, flat boots and cosy boots, with ankle and knee-high options.

The store offers a size guide that cross-references UK, EU and US sizes, from UK 3 / EU 36 / US 5 to UK 9 / EU 42 / US 11.

Clothing, swimwear and accessories

Under the Simmi Studios label is a clothing line that includes knitwear, joggers and shorts, T-shirts and tops, as well as activewear collections. The clothing section also includes outerwear, dresses, party looks and loungewear, with collections such as French Riviera SS, X Mia Khan and Slow Living.

The swim category brings together resort wear, bikini tops and bikini bottoms, with collections such as Coastal Escape, Summer Sorbet and Palm Noir. Bags are divided into shoulder bags, mini bags, evening bags and bag charms.

Promotions and payment methods

The site maintains a sale section with discounts on footwear, clothing, swimwear and bags, and allows filtering by price in tiers of £5, £10, £15 and £20 or less. The catalogue showed a 15% promotional code on selected items. Accepted payment methods include PayPal, Klarna and Clearpay.

Delivery and customer service

The store offers free next-day delivery in the UK on orders over £75. The site has help pages, FAQs, order tracking, a size guide and a returns and exchanges policy. Customer service is available Monday to Friday, 9:00 am to 5:30 pm. The store allows you to select currency and region, with options in pounds, Australian dollars, Canadian dollars, euros, dirhams, US dollars and Canadian dollars.