Rebellious Fashion

Rebellious Fashion, trend-led women's fashion sold online

Rebellious Fashion is an online women's clothing store that operates through its own website and sells trend-led garments and accessories. Its catalogue is organised into categories such as dresses, co-ords, loungewear, playsuits and jumpsuits, coats and jackets, denim, tops, trousers, jeans, bodysuits, skirts and skorts, knitwear, jumpers, shirts and blouses, shorts, swimwear, shoes and accessories. The range has a clear focus on seasonal trends and new arrivals.

Garments and catalogue categories

The store's range covers clothing and accessories. In dresses, the catalogue includes mini dresses and midi or maxi dresses, as well as specific collections such as lace dresses, long sleeve dresses, black dresses, cut out dresses and white dresses. In footwear, it offers heels, flats, trainers and boots. The accessories section includes bags, sunglasses, jewellery, belts and hair and beauty items. There are also sections dedicated to trends such as polka dot, capris, holiday shop, rave outfits, lace, puffball, lounge essentials, animal print, tailoring, date night and jeans with a nice top.

New in, sale and shop by price

The website structures part of its range around new arrivals and sale. There is a new in section with subsections such as most wanted, new in under £20 and back in stock. The sale section advertises up to 80% off and is divided by category: dresses, co-ords, tops, knitwear, loungewear, coats and jackets, denim, trousers, playsuits and jumpsuits, skirts and shorts. In addition, the store allows shoppers to shop by price with collections of items under £5, £10 and £20, and groups specific products under the heading of £5 & under sets, such as dresses, co-ords, tops, coats and jackets, jeans and tops, and jumpsuits, playsuits and bodysuits.

Promotions live at the time of analysis

The site displayed a featured promotion with an extra 23% off sitewide using code GET23, with an active countdown. There was also a message offering an extra 27% off everything when signing up to receive an exclusive code by email. In addition, a next day delivery offer was advertised for orders placed before midnight and a reservation notice with a timer for orders placed before midnight on Sunday, with delivery on Monday via the next day delivery service.

Target audience and student discounts

The store targets a female audience interested in trend-led fashion. It offers a specific discount for students, apprentices and young people aged 16 to 26, managed through platforms such as UNIDAYS and Youth Discount. This discount is presented as its own category within the store information.

Shipping, returns and payment methods

The website information details shipping options for different markets. In the UK, standard delivery is offered for £3.99 and next day delivery for £5.99, with free delivery on orders over £40. For Ireland, standard delivery is listed at €9.95 and express delivery at £12.99. In the European Union, standard delivery starts from £4.99 and express from £12.99. For the United States, standard delivery costs £6.95 and express £9.99. International shipping is also offered from £6.99 and international express shipping from £15.99. The store offers free UK returns and has a returns policy, a size guide and an FAQs section. Accepted payment methods include American Express, Apple Pay, Google Pay, Mastercard, PayPal and Visa. Buy now, pay later options are also available through Clearpay and Klarna, with pay in 30 days and pay in 3 instalments.

Store structure and customer service

The site includes information sections about the company, terms and conditions, privacy policy and a blog. Customer service is handled through a contact page and an FAQs section. The store operates in pound sterling (GBP) and displays prices in pounds, with shipping and payment options adapted to different countries.