Mudflower

Mudflower, women's fashion with in-house designs in the UK

Mudflower is a women's clothing brand that designs all its garments in-house, without relying on third-party collections. Its approach is based on exclusive prints and a colour palette that is refreshed each season, as the company itself states in the presentation of its online store.

Clothing catalogue

The range is organised into several categories of women's clothing:

• Knitwear: jumpers and cardigans.
• Dresses and skirts.
• Tops, T-shirts, tunics and blouses.
• Jeans, jeggings and trousers.
• Outerwear: coatigans, coats and jackets.

The catalogue also includes a new styles section, a sale section and a style guide.

Online sales and purchase conditions

Business is conducted through its online store, with free UK delivery and a 30-day returns period. The store operates in pound sterling (GBP) and allows customers to select their destination country from a wide list of international markets, with the corresponding currency conversion for each one.

Loyalty scheme and promotions

The company runs a loyalty scheme called Mudflower Points, through which customers earn points. It also offers 10% off the first order to those who subscribe to its mailing list, which is also used to announce new collections and exclusive offers. The store also sells gift cards.