Natural Baby Shower

Natural Baby Shower, a British nursery and baby care store

Natural Baby Shower is an online store based in the United Kingdom dedicated to selling baby and newborn care products. Its catalogue brings together more than 130 brands, including names such as Maxi-Cosi, CYBEX, Bugaboo, Silver Cross, Nuna, UPPAbaby, Joolz, Britax Römer, Ergobaby, Stokke, Tommee Tippee, Liewood, Little Dutch, Mushie and Tonies, among many others. The company presents itself as an ethical and award-winning store, and organises its range into categories covering everything from pregnancy to the early years of childhood.

Pushchairs, car seats and travel systems

The mobility section is one of the most developed parts of the catalogue. It includes car seats for different stages — from infant carriers to highback boosters for children up to 12 years — with ISOFIX installation options, i-Size seats, rotating seats, rear-facing or forward-facing seats, and travel models. Featured models include Maxi-Cosi Pebble, CYBEX Cloud T, Axkid Minikid, Nuna TODL NEXT, Silver Cross Motion and Britax Römer Kidfix. Bases, accessories such as covers, inlays and nets, and bundles combining a seat and extras are also sold.

In pushchairs and travel systems, the store offers compact and travel strollers, city and urban strollers, all-terrain, double and twin pushchairs, cabin-approved, jogging and sport pushchairs, as well as travel systems and bundles with a stroller. Some of the popular models are Joolz Aer2, Bugaboo Butterfly, Silver Cross Cove, Nuna TRIV, CYBEX Balios S Lux, UPPAbaby VISTA and Thule Urban Glide. Accessories such as canopies, adapters, carrycots, rain and sun covers, leg rests, ride-on boards and replacement seats, frames and wheels are also available. The store also has baby carriers, wraps, backpack carriers and toddler carriers, with their corresponding accessories.

Nursery furniture, sleep and home safety

The nursery and home catalogue covers children's furniture such as furniture sets, cots and cot beds, travel cots, toddler beds, mattresses, wardrobes, changing tables and dressers, rocking and nursing chairs with footstools, and a variety of children's furniture. The sleep section includes Moses baskets and stands, bedside cribs, bedding, blankets, mattress protectors, fitted sheets, cot bumpers, swaddles and sleeping bags, as well as sleep aids such as white noise, night lights, mobiles and positioners.

Safety and care for the environment are covered with baby monitors, stair gates, baby proofing items, thermometers and humidifiers. There are also storage solutions, teepees, tents and canopies, and floor mats and play mats.

Feeding, breastfeeding and daily care

In feeding, the store offers feeding bottles and teats, breast pumps and accessories, nursing pillows, bottle sterilisers and bottle cleaning, bibs and muslins, food processors and food prep, food storage pots, mesh feeders, ice pop trays, lunchboxes and drinking bottles and flasks. Highchairs and boosters, tableware with bowls, cutlery, placemats and cups, and a specific offers and clearance section are included.

The mama and baby care area covers pregnancy and maternity with pillows and aids, maternity support wear, maternity underwear, mama skincare and postpartum support. In breastfeeding, breast pumps, bras and breast pads, nursing tops, nursing covers and nursing pillows are sold. There are also pacifiers, clips, pacifier storage and cleaning, mama clothing and accessories, shoes, changing bags — backpacks, totes and hospital bags —, organisers and stroller bags, and travel changing mats. Bathing includes baby baths and accessories, bath towels and robes, washcloths and bath toys. Changing and training covers anti-roll mats, nappy caddies and bins, changing mats and baskets, and potties and training. Health and hygiene includes baby toiletries and teething and tooth care.

Clothing, footwear and accessories

The clothing section offers sleepwear and bodysuits, clothing separates, coats and outerwear, clothing sets, socks and tights, gloves and mittens, hats and headbands, sunglasses and accessories, and umbrellas. Footwear includes shoes and trainers, boots, sandals, wellies and booties for pre-walkers. There are also children's backpacks, lunch bags and luggage, as well as swimwear, beach towels and ponchos, swim nappies, swim shoes and swim float vests.

Toys, gifts and selection by age

The toy catalogue includes play mats and gyms, rattles and teethers, pram toys, rockers and jumpers, sensory toys, comforters and soft toys, cloth and story books, audio players with brands such as Tonies, Yoto and Voxblock, activity toys, puzzles and stackers, pull-along and ride-on toys, musical instruments, wooden toys, kids' cameras, play furniture, educational toys, crafts, Montessori and open-ended play, puzzles and games, pretend play with dolls, houses and toy prams, trains and vehicles, kitchen and baking, role play, outdoor play with bikes, tricycles and scooters, shops and teepees, and beach and water toys. Popular toy brands include Little Dutch, Mushie, Scoot & Ride, Liewood, Jabadabado and Tiny Love.

The gift section is organised by occasion and budget: baby shower gifts, gifts for parents-to-be and new mothers, gifts for older siblings, gift sets, gifts by age — newborn, 1 year, 2 years and over 3 years — and by price range, with options under £25, between £25 and £50, between £50 and £100 and over £100. Gift cards by email are also offered.

Offers, Eco-Outlet and preloved marketplace

The store maintains an offers section with discounts on car seats, pushchairs and travel, nursery and home, feeding, mama and baby, clothing and toys, as well as a selection of top picks and clearance. The Eco-Outlet groups items classified as Like New, Very Good, Good and Clearance, aimed at buying refurbished or second-hand products in different conditions. In addition, the NBS Preloved Marketplace allows buying and selling second-hand nursery items.

The company also publishes a blog and offers a rewards programme, as well as free 1:1 in-store appointments. The site indicated the possibility of getting 10% off full-price products with code BABY10, subject to terms and conditions, and showed offers linked to the Baby Show.