ebebek

ebebek, online baby and maternity store in the United Kingdom

ebebek is a British online store specialising in products for babies, children and mothers. Its catalogue ranges from pushchairs and car seats to baby food, nappies, clothing, toys and breastfeeding items. The company presents itself as one of the newest online shopping websites in the United Kingdom in this segment and operates both online and through a network of physical stores.

Product catalogue

The range is organised into broad areas covering the different stages of parenting:

• Pushchairs and car seats: pushchairs, travel systems, twin pushchairs, car seats, highchairs, bouncers, travel cots, bedside cribs, baby carriers and accessories.
• Furniture and bedding: changing units, cot beds, mattresses, wardrobes, tables and chairs, and furniture accessories.
• Baby milk and food: baby formula and baby food.
• Nappies and wipes: nappies, wipes, nappy bins and refills.
• Clothing and accessories: newborn clothing, pyjamas, coats, footwear, socks, swimwear, maternity wear and accessories.
• Toys: electronic toys, outdoor toys, activity toys, ride-ons, bikes, playhouses, swings, soft toys, educational toys, dolls and games.
• Maternity and breastfeeding: breast pumps, breast care, breastfeeding accessories and pregnancy products.
• Feeding and weaning: bottles, sterilisation, dummies, bibs, highchairs and tableware.
• Bathtime and changing: bath equipment, potty training and changing.
• Toiletry and cleaning: baby and mother hygiene products, and cleaning items.
• Nursery and safety: nursery furniture, accessories, home safety, medical devices and baby monitors.

Brands and own brands

The site states that it sells more than 200 brands. Featured brands include Aptamil, Ardo, Baby Sebamed, Cosatto, Childs Farm, Cow & Gate, Cybex, Doona, Dr. Brown's, egg, Graco, Hape, Hauck, ickle bubba, Joie, Kendamil, Kinderkraft, Kit & Kin, Lansinoh, MAM, Medela, Momcozy, Nuna, Oyster, Stokke, Tonies, Tutti Bambini and Wonderfold. In addition, ebebek has own brands such as HelloBaby, baby plus, Luxus, ebaby, Little Dreams, baby toys, baby me and baby mom.

Services and customer benefits

The store offers several services focused on online shopping and convenience:

• Price match guarantee: if the customer finds a better price, they can let the company know.
• Pay later with Klarna.
• Free click and collect within 24 hours.
• Free express delivery on orders over £50.
• Rewards programme and gift card.
• Wishlist and gift registry.
• Volume discounts: 5% off from £300, 7% off from £500 and 10% off from £1000.

Physical stores

In addition to its online operation, ebebek has four stores in the United Kingdom: Peninsular Retail Park (Greenwich), Lakeside Shopping Centre (Thurrock), The Mall (Wood Green) and Merry Hill Shopping Centre. The company has also announced the opening of a new store.

Editorial content and community

The site maintains a blog with practical parenting guides, such as introducing solid foods at 6 months, choosing between a manual and electric breast pump, sterilising baby bottles by steam, cold water or UV, and tips on breastfeeding. It also invites users to join a community to receive an exclusive discount code, expert advice and early access to new products.

Corporate information and policies

The website includes sections on the company, contact, brand ambassadors programme, order placement and delivery, privacy policy and terms and conditions, as well as documents on quality, quality certificates, ingredient datasheets, cookies, data security, order tracking, returns and refunds, warranties, modern slavery statement and account deletion.