TALA

TALA: activewear and lifestyle clothing for women

TALA is a women's clothing brand that combines training and everyday wear. Its catalogue is presented under the concept of activewear and lifestyle clothing, with a focus on performance, fit and style. The company sells through its online store and organises its offering by activities, colours and collections.

Garments and catalogue categories

The store groups its products into several families. Among the available garments are hoodies, tops, trousers, leggings, flared trousers, sports bras, shorts, sweatshirts, fleeces, joggers, coats and jackets, knitwear, pyjamas, accessories, underwear, swimwear and gift cards. The activewear section includes tops and vests, leggings, flared trousers, active jackets, sports bras, active shorts, active dresses and matching gym sets.

Collections and activities

The site organises part of its offering into collections with their own names. DayFlex is aimed at pilates and brunch; SkinLuxe, at high-intensity cardio; Sculpt Seamless, at strength training; UltraSculpt is described as a line with under-bum panelling and scrunch; SoftSet is presented as activewear made with naturally-derived fibres; 365: Wardrobe Basics is designed for easy outfitting; and Seamless Rib, for lounge and low-impact activities. Navigation by activity includes strength and lifting, pilates and yoga, running, hiking, loungewear and padel and tennis.

Collaborations and featured editions

The brand has launched a collaboration with Farron Clark, presented as TALA X Farron Clark. There is also a pregnancy edition called Grace's Pregnancy Edit, described as ideas on what to wear when you're expecting. Featured products include the Cocoon Hoodie in navy, blush pink, soft sage and burgundy, and several outerwear pieces with a water-repellent treatment, such as the Funnel Neck Reversible Bomber, the Longline Reversible Trench, the Multiway Contrast Windbreaker and the Reversible Wrap Puffer Jacket.

Promotions and shopping services

The site shows promotions such as saving on sets when buying three qualifying items for 15% off, a pyjama offer when buying two items for 15% off, and the option to buy three thongs for £30. The store offers free UK standard delivery on orders over £95. It also has gift cards and a programme called TALA Insiders.

Presence and reviews