Son of a Stag

Son of a Stag, Japanese selvedge denim and heritage fashion in the UK

Son of a Stag is a British store dedicated to heritage fashion and lifestyle goods, with a particular focus on Japanese selvedge denim and quality craftsmanship. Its catalogue brings together more than a hundred brands and is organised around categories such as outerwear, denim, footwear, bags and accessories.

Brands represented

The line-up of labels includes Astorflex, Baracuta, Barnes & Moore, Beams Plus, Buzz Rickson's, Danner, Dehen 1920, Drake's, Dubbleworks, Engineered Garments, Filson, Freewheelers & Co, FULLCOUNT, Heimat, Jackman, Lee Archives, Merz b. Schwanen, Moonstar, ONI Denim, orSlow, Paraboot, Porter-Yoshida & Co., Red Wing Shoes, Reproduction of Found, ROTOTO, RRL, Shangri-La Heritage, Sugar Cane, TOYS McCOY, visvim, Warehouse & Co, Whitesville and Yuketen, among others.

Garments and catalogue categories

The clothing range covers chambray and checked shirts, chinos, coats and jackets, denim jackets, gilets and vests, hoodies, leather jackets, loungewear, military jackets, overshirts, henleys, knitwear, polo shirts, shirts, sweatshirts, sweatpants, T-shirts, shorts and trousers. The denim section is divided into regular straight, wide straight, slim straight and tapered jeans, in one wash, washed and raw versions, as well as denim trousers and overalls. Denim jackets in Type I, Type II and Type III styles, chore jackets and denim shirts are also available.

Footwear, bags and accessories

Footwear includes boat shoes, boots, Chelsea boots, chukkas, Derby shoes, hiking boots, loafers, moc toe shoes, smart shoes, sneakers, suede footwear and workwear boots, along with shoe care products. The bags section includes backpacks, briefcases, duffle bags, shoulder bags and tote bags. Accessories comprise bandanas, belts, bracelets and wristbands, cardholders, eyewear, gloves and mittens, headwear, jewellery, necklaces, lifestyle items, money clips, pins, scarves, socks, tethers and lanyards, underwear and wallets.

Alterations service and membership

The store offers an alterations service and a membership programme called STAG Membership, with eligibility conditions available to view. It also offers a mailing list subscription service with a 10% discount on the next order.

Shipping and customer service

The site advertises free shipping on all UK orders over £150. Customer service is organised into sections for account, delivery, exchanges and returns, contact and a cancellation form for EU and EEA orders. The company operates under the name SOAS GROUP LIMITED, trading as Son of a Stag, and its copyright spans from 1993 to 2026.

New FULLCOUNT store in London

The site announces the opening of a FULLCOUNT store in London, with a link to further details. The company also has an editorial and content section, including a feature on a trip to Petersfield.