Pour Moi Ltd

Pour Moi Ltd: lingerie, swimwear and nightwear in extended sizes

Pour Moi Ltd is a UK-based online store focused on lingerie, swimwear, nightwear, beachwear, sportswear and clothing. Its catalogue is organised by category and by size, with an explicit focus on cup and back size: it offers bras in cup sizes A to J and back sizes 30 to 44. The company states that its products are designed to provide support and that it has a virtual fitting room to help find the right size.

Lingerie and bras

The lingerie section includes underwired and non-wired bras, full cup bras, plunge bras, balconette bras, strapless bras, sports bras, bralettes, maternity bras, and solutions and accessories. It also sells knickers in styles such as thongs, Brazilian, high waisted, French knickers, full briefs, knicker shorts and bikini knickers. The store groups lingerie sets, sexy lingerie, shapewear, basques and bodies, chemises and babydolls, and stockings and tights. It has specific sections for bridal, everyday and special occasions, as well as a size guide and a fitting room.

Swimwear and beachwear

In swimwear, the catalogue covers bikinis, swimsuits, tankinis, bikini tops and bikini bottoms, with options for tummy control, underwired, non-wired, padded, strapless, bandeau, halterneck, high neck and sports styles. It is organised by size, including cup sized swimwear up to a J cup, plus size swimwear, tall swimsuits and petite swimsuits. Beachwear includes beach dresses, kaftans, kimonos, sarongs, playsuits and jumpsuits, as well as bags and accessories. The company presents collections such as Sea Breeze and Starboard and a section of matching swimwear and beachwear.

Nightwear, sportswear and clothing

The nightwear category brings together pyjama sets, pyjama tops and bottoms, nightdresses and sleep T-shirts, dressing gowns, playsuits, thermals, loungewear, slippers, socks and accessories. It also offers sportswear with sports bras, leggings, trousers, tops and shorts, organised by activity (running, yoga, studio/gym, swimming, walking the dog) and by style (athleisure, seamless, all black). In clothing, the catalogue includes midi, maxi, short and mini dresses, wedding guest, party and cocktail dresses, bodycon, shirt, skater, work, long sleeve, sleeveless and knitted dresses; tops such as blouses, shirts, T-shirts and cami tops; and knitwear, skirts, jeans, trousers, joggers, leggings and shorts. There is a specific section for fuller bust clothing.

Shopping, delivery and services

The store operates in pounds sterling (GBP) and offers a user account, wishlist and a blog with inspiration. According to the information on the site, UK delivery is free over £64.99, UK returns are free and there is a next day delivery option if the order is placed before 5pm. The company also mentions a rating of 4.7 out of 5 based on over a million customers and more than 50,000 reviews, and offers a virtual fitting service. The catalogue shows active promotions, such as 50% off in the mid season sale and up to 70% off knicker sets.