Out of the City

Out of the City, premium fashion curated from Lancashire

Out of the City is a British online fashion and footwear store founded in 2004 by husband-and-wife team Sky and Richard. The project began in their spare bedroom, at a time when online retail was still in its infancy, with the aim of bringing together a carefully curated selection of premium brands and products in one destination. In 2009, with a growing family and business, they moved the operation to a modern warehouse and office space in the heart of Lancashire, which allowed them to bring in new brands and employees and enhance the shopping experience. In 2024 the company celebrated twenty years in business.

A catalogue of womenswear and menswear

The store organises its offering into women's and men's sections, with categories for clothing, footwear and accessories. For women it includes coats and jackets, fleeces, gilets, tops and shirts, sweatshirts, knitwear, dresses and skirts, trousers and jeans, as well as nightwear. Footwear features wellies, leather boots, shoes, slippers and footwear care products. Accessories span bags, purses, belts, hats, gloves, scarves and socks. The men's section mirrors that structure with fleece jackets and coats, gilets, knitwear, shirts, sweatshirts, polos and tees, jeans and trousers, plus footwear and accessories such as wallets and belts.

British brands and international labels

The catalogue combines heritage British brands with premium contemporary labels from other countries. Among the names available are Aigle, Ariat, Arxus, Barbour, Base London, Birkenstock, Bogs, Crew Clothing, Dubarry, Dublin, Grubs, Herschel Supply Co, Hunter, Igor, Joules, Le Chameau, Muck Boot, Penelope Chilvers, Peregrine, Rainkiss, Schoffel, TBCo, Tretorn and Varley. The selection includes a Peregrine collection under the Made in England label.

Hand-picked selection and company values

The company states that every product on the site is hand-picked by its founder, Sky, together with the buying team, who curate and edit the collections. Among the principles it has declared since 2004 are the lasting value of garments through their craftsmanship, quality and durability; a timeless style that allows classics to be mixed and matched season after season; a boutique experience based on carefully curated collections with aspirational yet attainable brands; and its status as an independent, multi-generational family-run business.

Featured collections and catalogue promotions

The site features sections such as Women's New In and Men's New In, Women's Bags, the Peregrine Made in England collection, an outlet with discounts of up to 60% on women's coats and jackets, and a summer promotion with 25% off selected items. It also includes last-chance sections with prices of £10, £15 and £20 or less, a selection of summer sale tops, a TBCo nightwear collection, a selection of women's fleeces, a festival edit with wellies and the Rainkiss rainwear collection. At the time of analysis, the store indicated a 15% discount on full-price items using code FULL15, express delivery options and a gift inspiration section.

Pet accessories

In addition to fashion and footwear, the catalogue includes a pet collection with dog collars, leads, coats, toys and beds.

Shipping and returns

The company offers free UK delivery on orders over £100 and returns within 30 days on all orders.