Gym King

Gym King, a British sportswear and lifestyle brand

Gym King is a UK brand dedicated to the design and sale of sportswear and lifestyle clothing. Its catalogue ranges from everyday tracksuits to technical gym wear, with separate lines for men, women and kids. The company presents itself as a leading brand in its segment in the British market.

Garments and catalogue categories

The range is organised into three main sections — men, women and kids — and covers a broad spectrum of garments and accessories.

• Men: gymwear, twin sets, tracksuits and their parts (tracksuit tops and bottoms or joggers), sweatshirts and hoodies, fleece and 1/4 zips, T-shirts, muscle fit tops, vests and stringers, shirts and polos, trousers, shorts, swimwear, jackets and coats, water bottles and accessories, hats and beanies, and socks.
• Women: gymwear, co-ords, leggings, yoga pants, shorts, sports bras and tanks, tops and T-shirts, sweatshirts and hoodies, fleece and 1/4 or full zip tops, loungewear, tracksuits and their parts, trousers, jackets and coats, water bottles and accessories, hats and beanies, and socks.
• Kids: twin sets, tracksuits and their parts, joggers and trousers, leggings, shorts, hoodies and sweatshirts, T-shirts and tops, jackets and coats, as well as accessories.

Own collections

The brand structures part of its range into collections with their own identity. The men's line includes Fundamental, Heritage, Signature and Fight Division. The women's line features 365, Heritage, Script, Sculpt, Signature and Seamless. The Fight Division collection also features in the kids' section.

Clothing by activity

As well as being classified by garment type, the catalogue is organised according to intended use. For men it covers gym, combat sports, rest days, running, airport and travel, holiday and resort, and gym layers. For women it includes gym, pilates and yoga, running, rest days, holiday and resort, and airport and travel.

Presence in retail

The company states that its products are distributed through some of the world's leading retailers. Among the stores it cites are Selfridges & Co, Next, John Lewis, Debenhams and Frasers Group stores.

Online sales and customer services

Commercial activity is carried out mainly through its online store, with free standard UK delivery on orders over £75 and returns within 30 days. The website offers deferred payment via Klarna and has help sections with FAQs, size guide, returns management and gift cards. It also has a loyalty programme, the Brand Loyalty Club, which offers 20% off the first order, and specific discounts for students via UNiDAYS and Student Beans, for young people and for NHS and key workers. The brand also maintains a wholesale sales channel and an affiliates section.

Customer service

Customer service is available Monday to Friday, from 9:00 to 17:00.