END. Clothing

END. Clothing, fashion and sneaker retailer with its own brand

END. Clothing is a fashion and footwear store that combines a multi-brand catalogue with its own line, END. LABEL. Its offering is organised around categories such as footwear, clothing, accessories, lifestyle and activewear, with specific sections for new arrivals, launches, collaborations and exclusive editions.

The company presents itself as a retailer of style, sneakers, culture and community, and notes that it adds new products daily. Its catalogue includes both luxury and designer brands as well as sportswear and streetwear labels.

Brands and labels represented

The assortment spans a wide spectrum of international brands. Footwear and sportswear labels include adidas, Nike, New Balance, Asics, Puma, Salomon, Vans, Saucony, HOKA, ON and Arc'teryx. In the fashion and design field, it includes Acne Studios, AMI Paris, Balenciaga, Moncler, Rick Owens, Stone Island, A.P.C., Casablanca, Drôle de Monsieur, Levi's, Carhartt WIP, Barbour, Universal Works, Cole Buxton, Gramicci and MKI Miyuki-Zoku, among others.

The accessories selection features brands such as Oakley, Prada Eyewear, Comme des Garçons Wallets, Eastpak, New Era, Porter-Yoshida & Co., Tom Wood, TwoJeys, AKILA, Serge DeNimes and Floyd. In the lifestyle area, Assouline, BEAMS JAPAN, Boyhood, ferm LIVING, HAY, Tekla Fabrics and Vitra appear.

Footwear: sneakers, boots and sandals

Footwear is one of the cornerstones of the business. The store distinguishes between sneakers, boots, running shoes, sandals and slides, and slippers. Notable footwear brands include adidas, Air Jordan, Asics, Bass Weejuns, New Balance, Nike, Paraboot, Puma, Salomon, Saucony and Vans.

The catalogue shows launches and specific models such as Vans LX Old Skool 36, Air Jordan 12 Retro, Salomon XT-Evo, Nike Air Max 95 'Greedy', Vans LX Authentic 44, New Balance 1890, Salomon XT-Whisper Void, adidas x CLOT Samba Espadrille and New Balance 1890A, among others. Trending styles such as adidas BW Army, adidas Evo SL, adidas Samba, Birkenstock Naples, New Balance 992, Paraboot Michael, Salomon XT-6, Saucony Omni 9 and Vans Authentic are also listed.

Clothing, accessories and lifestyle

In clothing, the offering includes T-shirts, shirts, shorts, football jerseys, swimwear, jeans, coats and jackets, hoodies and sweats, knitwear, tailoring and pants. The most represented clothing brands include adidas, Arc'teryx, Acne Studios, Barbour, Carhartt WIP, Cole Buxton, Drôle de Monsieur, END. Label, Folk, Gramicci, Montbell and Stone Island.

Accessories cover bags, belts, hats, jewellery, socks, sunglasses, umbrellas, scarves and gloves, wallets and keychains, and watches. Lifestyle includes glassware, home decoration, home fragrance, lighting, publications, soft furnishings, storage and organisers, tableware, and tech and audio. The store organises this section by rooms and uses: home, luggage and travel, outdoor living, kitchen and dining, living room, bedroom, bathroom and home office.

Activewear and launches

The Active category covers cycling, running and outdoor activities, with brands such as adidas Running, Arc'teryx, Gramicci, Hiking Patrol, HOKA, Norda, Oakley, ON, ROA, Salomon, Satisfy and SOAR. The launches section is divided into sneaker launches, apparel launches and brand launches, with special attention to Nike, Adidas, New Balance, Asics and Puma.

END. LABEL and collaborations

END. LABEL is the first full collection created from start to finish by the company itself. The catalogue shows pieces from this line such as the Lane leather jacket, the Monogram knitted polo and the Ridge trouser, with prices indicated in dollars.

The store also gives space to collaborations and exclusive editions, and to featured brands such as Bound, Brooks, Frederick Grove, Molebo and Ronning. In the footwear new arrivals section, launches from Dr. Martens x Rick Owens, Birkenstock and Clarks, among others, are mentioned.

Editorial content and community

END. publishes its own articles and features under the heading Features. Featured content includes pieces on Isabella Burley building her wardrobe like a bookshop, London Fashion Week field notes with Georgia Freeman and an article on Trackie McLeod. The company also maintains sections for careers, purpose, affiliates, press and stores.

The company operating the business is Ashworth and Parker Limited, trading as END. The site indicates a company registration number 06866013 and a VAT number GB 389764913.