Dora Larsen

Dora Larsen: lingerie, sleepwear and swimwear in unique colours

Dora Larsen is a lingerie, sleepwear and swimwear brand that presents itself as a sustainable luxury option. Its proposition is built around sustainable materials, a distinctive colour palette and modern designs aimed at those seeking contemporary underwear. The brand sells through its online store, with free shipping on orders over £100 and free returns.

Lingerie catalogue

The lingerie catalogue includes underwired bras, non-wired bras, bralettes, strapless bras, bodysuits and knickers. Among the knickers are briefs, high waist knickers and thongs. The brand organises part of its offering under the DD+ category, indicating attention to larger cup sizes. Prices for the items shown on the site range from £52 to £86, with examples such as the Bryony Floral Lace Underwire Bra (£68), the Fia Organic Cotton Bralette (£52) or the Ophelia Clean Tulle Bodysuit (£86).

Featured collections

The brand structures its catalogue into several collections: The Lace Collection, with lace bras and knickers; The Sheer Collection, with sheer bras and knickers; The Embroidery Collection, with embroidered bras and knickers; and The Organic Cotton Collection, with organic cotton bras and knickers. These collections bring together designs such as the Elfie Heart Embroidery, Bryony Floral Lace, Beatrix Heart Embroidery, Fia Organic Cotton, Ophelia Clean Tulle, Cosima Lace, Cecily Organic Cotton, Tove Floral Lace, Ruben Lace, Eira Lace And Tulle, Jennie Clean Tulle, Posey Clean Tulle and Hallie Clean Tulle styles, among others.

Sleepwear and swimwear

In addition to lingerie, Dora Larsen sells sleepwear, which includes slip dresses, pyjama sets and cami & short sets. The brand also offers swimwear, as indicated by its own name and the description of its activity.

Sustainability and responsibility

The company declares a responsible approach that covers its materials, its packaging and its supply chain. In the packaging section, the site states that all orders are wrapped in tissue paper and placed in a branded postal box. As an additional option, premium gift boxes can be added at checkout; these boxes are made from a blend of recycled paper and wood from sustainably managed, FSC-certified forests, and are fully recyclable.

Shopping and customer service

The online store offers payment in three instalments available at checkout. Customer care services include a size guide, an international conversion chart, a bra size quiz, garment care instructions, information on deliveries, shipping, returns and exchanges, and an FAQ section. The brand also has a favourites programme and a newsletter that offers 10% off the first order. Accepted payment methods include American Express, Apple Pay, Bancontact, Google Pay, iDEAL, Wero, JCB, Maestro, Mastercard, PayPal, Shop Pay and Visa.

Presence and shipping

Dora Larsen operates mainly through its website, with free shipping on orders over £100 and free returns. The store allows you to select the destination country and currency from a wide list of territories, indicating an international sales focus. The company also has physical points of sale, according to the stockists section of its website.