BrandAlley

BrandAlley, flash sales of fashion and home in the UK

BrandAlley is a UK-based e-commerce platform specialising in flash sales of designer brands. Its proposition revolves around daily discounts that, according to the site's own presentation, reach up to 80% on designer clothing, bags, homeware and beauty brands. Access to the exclusive sales requires prior free registration.

Designer fashion for women and men

The fashion catalogue covers separate sections for women and men. For women, it is organised into categories such as coats and jackets, dresses and jumpsuits, jumpers, jeans, leggings and joggers, shirts and blouses, skirts, trousers, T-shirts and sportswear. Footwear includes boots, shoes, sandals, trainers and slippers. Accessories include belts, handbags, hats, gloves, scarves, jewellery and watches, purses, sunglasses, travel umbrellas and lingerie and nightwear items, with specific categories for bras, knickers, pyjamas, dressing gowns, shapewear, socks and tights. The swim and beach section covers bottoms, cover-ups and sarongs, sets, shorts, tankinis and tops.

The men's offering replicates that structure with categories for blazers, casual and formal trousers, coats and jackets, jeans, knitwear, loungewear, T-shirts, polos and vests, shirts, shorts, suits, sweatshirts and swimwear. Accessories include bags, belts, hats, gloves, scarves, jewellery and watches, sunglasses, travel items, ties and pocket squares, wallets and cardholders. Men's footwear covers boots, casual and formal shoes, sandals, slippers and trainers, plus a pyjamas and underwear section with dressing gowns, socks and underwear.

Brands in the catalogue

Among the fashion labels shown on the site are Reiss, Vivienne Westwood, Russell & Bromley, COS, Mango, Birkenstock, Victoria Beckham, Whistles, Ted Baker, Crew Clothing, Gucci, L K Bennett, 7 For All Mankind, N°· Eleven, Michael Kors, Radley, Puma, Diesel, Le Temps Des Cerises, Mulberry, Le Monde du Parapluie, Susino, Perletti, Impliva and LeMieux. The men's section also features Belstaff, Gant, Stone Island, Oliver Sweeney, Replay, BOSS, Calvin Klein, Joules, Geox, Ecoon Sport, Nike, Paul Smith, All Saints, Coach, Polo Ralph Lauren and Emporio Armani.

Home, furniture and lighting

The home category includes bedding, bathroom accessories, duvets, duvet covers and sets, pillowcases, pillows, towels and mats, protectors and toppers. Decoration covers art, prints and frames, audio and technology, candles and home fragrances, artificial and natural flowers and plants, accessories, mirrors, pet supplies, stationery and wallpaper and paint. Furniture includes curtains and blinds, cushions, doormats, rugs and throws.

The kitchen and dining section brings together kitchen and baking utensils, glassware and tableware, small appliances, food and drink, utensils, storage, bins and table linen. Furniture offers beds, bedroom furniture, mattresses, sofas, armchairs, tables and designer lamps. Home brands include Joseph Joseph, Morris & Co, Hotel Living, The Lyndon Company, Christy, Sage, William Morris, Laurastar, Roberts Radio, Aarke, Fat Face, Cole & Mason, Ruffwear, Cath Kidston, Orla Kiely, Bang & Olufsen, Polti, Buster + Punch, Gallery Living, Just Slate, Simplehuman, Ninja, Smeg, SCANPAN, LeMieux, Emma, The Great Sofa Company, Eichholtz, Laura Ashley, Tom Dixon, Pacific, Trespass, Dar Lighting, Cosi, Fallen Fruits, Libra Interiors, Eve Sleep, Gallery Extreme Lounging, Norfolk Leisure, Moda Reflections Copenhagen, Regatta, The Generic, Living and Home, Greenhurst, Tikamoon, Anglepoise, Surrey Down, Die Zudecke, Deyongs, Blueair, Chef & Sommelier, Belledorm, Kitchenaid, Duux, STANLEY 1913 and The Lyndon Company.

Beauty and fragrance

The beauty section is divided into bodycare, with bath and body products, hand and foot care and men's grooming; fragrance, with women's perfume, unisex fragrance and men's aftershave; haircare, with treatments, hair styling, electrical hair and beauty and shampoo and conditioner; makeup, with complexion, eyes and eyebrows, lips and makeup brushes and tools; and skincare, with cleansers and toners, eye care, lip care, moisturisers, serums and oils, sun cream, after sun and tanning and treatments and tools. Beauty brands include Molton Brown, Jo Loves, Laura Mercier, L'Occitane, Elizabeth Arden, Nuxe, Acqua di Parma, Ultrasun, Shay & Blue, Gucci, Juliette Has a Gun, Amouage, Jimmy Choo, KEDMA, Coach, Laycuna London, Dermalogica, ONSEN, & Other Stories, Etat Libre d'Orange, Montblanc, Serge Lutens, Missoni, Clarins and Skinchemists.

Christmas and gifts

The platform maintains a Christmas section with gifts for her, for him, for children and for the home, plus a gift shop and a Christmas shop. It includes cards and crackers, with greeting cards and Christmas crackers; Christmas home items, with advent calendars, decorations, stockings and sacks and table linen; and trees and decorations, with baubles and ornaments, lights, tree skirts, trees, decorations and wreaths and garlands. Christmas brands include Festive, Gallery Living, Gisela Graham, Scottish Everlastings and BOSK.

How it works and access

The business model is based on limited-time flash sales and access via free registration. The site offers promotions such as 15% off the first order with the code WELCOME15 and free delivery on orders over £100. The platform allows registration with email or via Google or Facebook account, and offers the option to receive email alerts about new sales and exclusive brands.