Bluebella

Bluebella, sensual and inclusive lingerie with British design

Bluebella is a lingerie brand based in the United Kingdom that sells through its online store. Its catalogue is organised around lingerie sets, bras, knickers, bodysuits, nightwear, hosiery and accessories, as well as a gift line. The company presents itself as an award-winning lingerie creator and champions an inclusive and sensual approach, with designs that seek to celebrate female diversity.

Collections and product categories

Bluebella's offering spans several lines. Among the main ones are lingerie sets, bras — including a specific DD+ size category —, knickers, bodysuits, suspenders and harnesses, corsets, hosiery and accessories. The brand also sells nightwear comprising pyjamas, teddies, chemises, kimonos, sleep masks and scrunchies, as well as a bridal lingerie section.

The catalogue is also organised by colour — black, white, red, blue and champagne — and by style, with sections dedicated to provocative lingerie, open styles, strappy styles and plus-size lingerie. The company groups its best-selling products into a bestsellers selection that includes sets, bras, knickers, bodysuits and latex garments.

Provocative lingerie and latex line

Bluebella describes its provocative line as bold lingerie with its own design details, including plunging necklines, open knickers, architectural straps and modern harnesses. This line is presented as aimed at women who dress for their own desire. The brand also includes latex garments within its collections, both in lingerie and in hosiery and accessories.

Nightwear, hosiery and gifts

The nightwear section includes pyjamas and pyjama sets, teddies, chemises, kimonos, sleep masks and scrunchies, with personalisation options. In hosiery, the catalogue features tights, stockings, suspenders, latex styles, sheer styles, back seam styles, fishnet and patterned styles. The brand also offers a gifts category with lingerie sets, items for couples, accessories, options under £25 and £50, nightwear and bridal gifts, along with gift wrap, gift card and e-gift card services.

International shipping and purchase conditions

The store ships to various countries and adjusts prices, delivery times and shipping costs according to the customer's country of residence. The regions and countries covered include the UK, USA, France, Germany, Italy, Australia, the rest of Europe and the rest of the world. For orders destined for the United States, the brand states that its specific website for that market must be used, as it does not ship from the main site. The site shows prices in pounds sterling, euros, US dollars and Australian dollars depending on the region.

The company offers free delivery in the UK on orders over £60, free UK returns, pay later with Klarna and gift wrapping. It also advertises 10% off for those who sign up and 15% off for under 26s and students.

Study on lingerie and wellbeing

Bluebella released a campaign based on a survey of more than 1500 women around the world. According to the results the brand presents, the very act of buying lingerie is directly and significantly linked to greater sexual satisfaction and personal pleasure, and the company describes lingerie as a relevant component of contemporary self-care and sensual fulfilment.

Recognition and presence

The brand features press mentions on its website, including one from Vogue that highlights its feminist approach and its advocacy of female empowerment through sensuality. Bluebella operates as Bluebella Ltd., with registered company number 05566892, and its trademark is registered.