Blakely Clothing

Blakely Clothing: online fashion for men and women with UK shipping

Blakely Clothing is an online fashion store that sells clothing and accessory collections for men and women. Its catalogue is organised into sections such as New Arrivals, Knitwear, Hoodies, Sweatpants, T-Shirts, Leggings, Jeans, Trousers, Skirts, Dresses and Accessories. The company also offers a dedicated kids' line under the name Mini Blakely.

Featured garments and collections

Among the most visible products on the site are the Isabel oversized hoodies, oversized knit jumpers, wide-leg knitted sweatpants, basic T-shirts and Ultimate Active leggings. The catalogue includes collections such as Blakely Basics, Knitwear, Varsity, Matching Sets, Seasonal Sets and Cosy Season, as well as seasonal autumn edits. The brand also sells outerwear, such as coats and jackets, and an activewear range.

Shop by occasion, size and price

The store allows filtering by occasion, with categories such as Office Approved, Airport Fits, Date Night and Jeans and a Nice Top. It also offers navigation by size —XS, S, M, L, XL and XXL— and by price range, with sections for items under £40, £30 and £20. The site shows prices in pounds sterling and applies discounts in the sale section, with examples such as the Isabel Oversized Hoodie at £49 instead of £59, or the Ultimate Active Leggings at £36 instead of £44.

Shipping, payments and loyalty programmes

Blakely Clothing offers free standard UK shipping on orders over £70, with applicable terms and conditions. The company provides flexible payment options through Klarna. It also has a loyalty programme called myBlakely, which allows customers to earn points on purchases, and has its own app offering exclusive pricing. The site also includes gift cards.

Editorial content and community

The brand publishes style guides —such as those dedicated to basics, shirts and denim— and maintains blog, events and careers sections. In the community sphere, it organises the so-called APEX Games, with different editions (APEX 5.0, 4.0, 3.0 and 2.0) and sections such as APEX Home, Tickets, Workout and Results. The site shows customer images with the hashtag #WornByYou, reflecting a user-generated content strategy.