Because Of Alice (BOA)

Because Of Alice (BOA): contemporary British womenswear

Because Of Alice, which operates under the BOA brand, is a British contemporary womenswear label. Its offering is built around a collection of classic, timeless pieces, presented by the company itself as items designed to stay in your wardrobe. Sales are made through its online store, with shipping available worldwide.

Clothing and accessories catalogue

The catalogue is organised into several product categories. The clothing section includes outerwear, knitwear, co-ords, dresses, blazers, trousers, tops and bodysuits, skirts, shirts, basics and shorts. The accessories section completes the range. Within the dresses category, the store distinguishes between mini, midi and maxi, and separates sheer from non-sheer options.

Featured edits and collections

The website groups part of its offering into edits such as new arrivals, bestsellers, tailoring and leather. It also includes an outlet section and gift cards. Lookbooks serve as a visual showcase of the collections.

Shop by occasion

As well as classifying by garment type, the catalogue can be filtered by occasion. The available categories are partywear, bridal and vacation, which directs the search towards specific contexts of use.

Mobile app and customer service

The company offers its own app, the BOA App, available for iOS and Android. The customer service section brings together FAQs and contact, returns and refunds policy, shipping information and size guide.

International shipping and currencies

The store ships worldwide and allows you to select country and currency. Among the regions and countries covered are the UK and international, Europe, the United States and Canada, along with a wide list of territories with their corresponding currencies. The default currency shown on the site is pound sterling (GBP, £).

Promotions and communications

The site invites you to subscribe to its mailing list with 10% off your first order. The company warns that, by providing your email address, you agree to receive marketing messages from Because of Alice in accordance with its terms of service and privacy policy.