AYM Studio

AYM Studio, women's fashion designed and made in the United Kingdom

AYM Studio is a clothing brand that presents its catalogue as a collection of garments designed for both the wearer and the maker. The label states that its designs are made in the United Kingdom and that it offers free shipping on orders over £100.

Its offering is built around an online store with New Arrivals and Most Loved sections, along with an archive of previous collections under the name AYM Archive and a Renewed line.

Garments and catalogue categories

The catalogue is organised by garment type: tops, bottoms, dresses, accessories and sets. Within dresses, it distinguishes between daytime and occasionwear styles, and by length: mini, midi and maxi.

The brand also groups its products by style, with categories such as backless, long sleeves, midi, maxi and mini lengths, and specific collections for occasionwear, everyday essentials, maternity, bridal, wedding guest and occasionwear, style sets, the multiway collection, floaty styles, sculpting silhouettes, the Venus range, elevated basics, reversible designs, bra friendly and pockets.

Signature fabrics and selection criteria

One of the brand's core features is the classification of its garments by fabric. AYM Studio uses its own names for its materials: SmoothDrape, SmoothHold, LiquidDrape and SleekSculpt, along with recycled and plant-based fabrics.

The store allows filtering by colour, with a palette spanning yellow, blue, red, pink, green, brown, grey, black, white and cream, as well as pastels, jewel and brights.

International sales and currencies

The website operates with country and currency selection. The main configuration shown corresponds to the United Kingdom in pounds sterling, with alternatives for Germany and the United States in euros and dollars respectively, and an extensive list of countries and territories with their local currencies.

Shopping services and customer care

The site includes informational sections on sizing, shipping, returns, a rewards programme, FAQs, terms and conditions and a privacy policy, as well as an editorial space called AYM Moments.