Andaaz Fashion

Andaaz Fashion, Indian and Pakistani ethnic fashion in the UK

Andaaz Fashion is a UK-based online store dedicated to selling Indian and Pakistani ethnic clothing. Its catalogue is presented as one of the largest in the country, with over 40,000 styles, and covers women's, men's and kids' clothing, as well as jewellery and accessories. The company offers custom tailoring and free UK delivery from a certain order value.

Bridal dresses and wedding collection

The bridal section is one of the store's cornerstones. It includes Indian, Pakistani, Islamic, Nikkah, Punjabi, Bengali and plus size wedding dresses, along with groomswear such as sherwanis, kurta pajama, suits and wedding jackets. The collection is organised by ceremony —engagement, haldi, mehndi, sangeet, cocktail and reception— and by role within the wedding: bride, mother of the bride, bridesmaids and guests.

Salwar kameez, sarees and lehengas

The salwar kameez catalogue is classified by style (anarkali, trouser, sharara, patiala, churidar, gharara, palazzo), by occasion and by trends such as Pakistani style suits, abaya, plus size, velvet, designer, Punjabi or indo-western. In sarees, the range is arranged by occasion, fabric (banarasi, organza, silk, chiffon, kanchipuram, georgette, cotton, satin) and colour, and includes ready to wear, pre-draped, half saree and paithani sarees. Lehengas are grouped by occasion, style and colour, with bridal, party wear, plus size, readymade and ready to ship versions, as well as chaniya choli for Navratri.

Men's, kids' and plus size fashion

The men's section brings together sherwanis, kurta pajama, Nehru jackets, dhoti kurta, suits, kurtas and outfits in Pakistani, Punjabi, pathani, indo-western, bandhgala, jodhpuri and embroidered achkan styles, with specific sections for wedding, party wear, engagement, reception, cocktail and festival, as well as for groom and groomsmen. The kids' collection includes dresses for girls and boys, kurta pajama sets, sherwanis, lehengas and salwar kameez. There is also a plus size category covering dresses, salwar kameez, sarees, anarkalis, lehengas, churidars, patialas, shararas, Indian trousers, gowns, men's clothing, kurtis, kurtas and kaftans.

Jewellery, accessories and other lines

The store sells jewellery such as earrings (studs, jhumka, chandbali), bridal sets, bracelets, bangles, rings, anklets, nose rings, necklaces, pendants, rani haar, chokers and bridal kundan pieces. Accessories include brooches, potli bags, sherwani mala, hair accessories, kada and waist chains. The catalogue is completed with abayas, hijab, kurtis, kaftans, gowns, saree blouses, dupattas, salwar and leggings, footwear, turbans and a line of western dresses.

Customisation and shopping services

Andaaz Fashion offers custom tailoring and its own design tool (Design It Yourself) to adapt garments. The store has new arrivals, best sellers and ready to ship sections, with a stated dispatch time of 48 hours, easy returns and free delivery from £119. The site shows promotions such as the option to buy any 2 for £125, spend-based discounts (10% from £99 and 15% from £150) and duty-free delivery to the USA. It also allows booking an appointment and offers support via WhatsApp.