AATU Premium Dog & Cat Food

AATU, high-meat food for dogs and cats

AATU is a British pet food brand that sells dry and wet recipes for dogs and cats. Its approach is based on formulas with at least 80% meat or fish from a single protein source and 20% of its proprietary superfood blend, with no grains or fillers. The company presents its products as a practical alternative to raw feeding, with the convenience of a ready-to-serve food.

Formulation and cooking method

The recipes are developed by nutritionists and combine high-quality meat or fish with the Superfood Blend™, a mix of more than 30 fruits, vegetables, herbs, spices and botanicals selected for their nutritional contributions. Among the ingredients the brand highlights are antioxidant-rich berries, leafy greens and herbs such as rosemary and turmeric.

The production process, called Low & Slow™, involves cooking each recipe at a low temperature in small batches. According to the company, this method helps preserve freshness and flavour and promotes nutrient absorption. The brand states that it uses 2.5 kg of raw ingredients for every kilogram of finished food and that each recipe is finished with a coating made from raw ingredients.

Ranges and available products

The range is organised into dry and wet food for dogs, dry food for puppies and dry food for cats. Featured products include:

• Free Run Chicken 80/20 dry dog food, with single-source protein, in 1.5 kg, 5 kg and 10 kg sizes.
• Salmon 80/20 dry dog food, high in protein, in 1.5 kg, 5 kg and 10 kg.
• Free Run Duck 80/20 dry dog food, in 1.5 kg, 5 kg and 10 kg.
• Free Run Turkey 80/20 dry dog food, in 1.5 kg, 5 kg and 10 kg.
• Salmon 85/15 dry puppy food, in 1.5 kg and 5 kg.
• Free Run Chicken 85/15 dry cat food, in 1 kg and 3 kg.
• Angus Beef 90/10 wet dog food, in packs of 6, 12 or 18 x 400 g cans.
• Pork & Wild Boar 90/10 wet dog food, in packs of 6, 12 or 18 x 400 g cans.
• Duck & Turkey 90/10 wet dog food, in packs of 6, 12 or 18 x 400 g cans.
• Tuna & Salmon 90/10 wet dog food, in packs of 6, 12 or 18 x 400 g cans.
• Chicken 90/10 wet dog food, in packs of 6, 12 or 18 x 400 g cans.
• Wet dog food variety pack.
• Puppy pack with dry and wet food.

The site shows reference prices ranging from £9.99 for an introductory dry food offer to £131.00 for a puppy pack. Some products appear with discounts, such as 50% off the introductory offer for AATU 80/20 Chicken and 20% off the puppy pack.

Usage profile and transition

The brand notes that its grain-free recipes are suitable for pets with sensitive digestion. It states that the food is suitable for dogs of all breeds and sizes, with a kibble size designed for small breeds without losing appeal for large ones. The company recommends a gradual transition when changing diet: between 5 and 7 days for adult dogs, at least 7 days for puppies and around 14 days if moving from a raw diet to dry food. The site details an indicative schedule that starts with a ratio of 80% of the previous food and 20% AATU for the first two days, continues with 50/50 and 20/80 ratios, and finishes with 100% AATU from the seventh day onwards.

Subscriptions and delivery

AATU offers a subscription system with discounts, priority access to offers and automatic deliveries at the frequency chosen by the customer. The site advertises free next-day delivery for orders over £50 placed before 19:00 Monday to Friday or before 14:00 on Saturdays and Sundays, with some areas excluded.

Reviews and content

The site collects customer reviews with ratings that mostly range between 4.7 and 5.0 out of 5. Comments highlight the speed of delivery, the use of the product as a dry complement to a raw meat diet and acceptance by dogs. The brand also maintains a blog with articles on transitioning from fresh food, feeding for specific breeds such as Labrador, Cocker Spaniel, Dachshund or German Shepherd, and guides for working dog owners in the UK.