Appliances Direct

Appliances Direct, British retailer of appliances and electronics

Appliances Direct is a UK e-commerce business specialising in appliances and consumer electronics. Its catalogue is organised by major areas —cooking, refrigeration, laundry, TVs, air conditioning, small appliances, bathroom, garden and catering equipment— and brings together products from brands such as AEG, Bosch, Neff, Hotpoint and Siemens, among others. The company handles orders online and by phone.

Cooking: ovens, hobs, cooker hoods and large appliances

The cooking section includes electric ovens, built-in ovens, double ovens, single ovens, self-cleaning ovens, plug-in ovens and oven and hob packs. It also offers induction, gas and ceramic hobs in widths of 30, 60 and 90 cm, as well as electric, gas and dual fuel cookers, and 50, 55 and 60 cm cookers. The section is completed with microwaves —built-in, combination, freestanding, flatbed, with grill and stainless steel cavity—, chimney, integrated, canopy, angled, recirculating and island cooker hoods, and range cookers in dual fuel, electric, gas and induction hob versions in widths of 90, 100 and 110 cm. Small cooking appliances include mini ovens, air fryers, multi cookers, slow cookers, pressure cookers and warming drawers.

Refrigeration and laundry

In refrigeration it sells freestanding and integrated fridges and freezers, fridge freezers, American side by side, four door and French door fridge freezers, slimline models, under counter fridges, larder fridges, upright and chest freezers, drinks coolers, wine coolers —including dual zone— and coolboxes. The laundry section covers freestanding and integrated washing machines, condenser, heat pump and vented tumble dryers, washer dryers, spin dryers and freestanding, integrated, table top and slimline dishwashers, both 60 cm and full size integrated.

TVs, audio and telephony

The TV range is organised by size —from 32 to 85 inches— and by features, with OLED, QLED, RGB, Smart TV, gaming, 4K, Freeview HD and Mini LED models, as well as low energy and refurbished TVs. Brands include Hisense, LG, Samsung, Sharp, Sony, TCL and Toshiba. The home cinema and audio section includes soundbars, TV brackets and TV units. The telephony section covers brands such as Apple, Samsung, Google, OPPO, Motorola, TCL and Nokia, with iPhone and Galaxy models, smartwatches, headphones —AirPods, Galaxy Buds and Sony—, accessories such as cases, chargers, screen protectors, power banks and portable speakers.

Air conditioning, air treatment and energy

The air conditioning and heating catalogue comprises portable, wall mounted and ceiling cassette units, as well as parts and accessories and installation. Air coolers and tower, pedestal and desk fans are also included. In air treatment it offers purifiers, humidifiers and dehumidifiers —for clothes drying, low energy and desiccant—, with their corresponding accessories. Heating includes electric, panel, portable, infrared and oil filled radiators, heat pumps, central heating radiators in vertical, horizontal and towel rail styles, valves and accessories. It also sells fireplaces and stoves, media walls, electric fireplaces, electric log burners and bioethanol stoves. In renewable energy it has home battery storage and heat pumps, aimed at reducing energy costs for homes and commercial premises.

Small appliances, bathroom and garden

Small appliances cover kettles, toasters, ice makers, multi cookers, stand mixers, food processors, ice cream makers, food dehydrators and coffee machines —bean-to-cup, espresso, pod and filter—, as well as coffee grinders and milk frothers. In cleaning there are cordless, stick, robot, cylinder, upright, wet & dry vacuums, carpet cleaners and steam cleaners. The bathroom section includes freestanding, shower, straight and whirlpool baths, bath shower screens, close coupled, back to wall, wall hung, Japanese and cloakroom toilets, various types of basins, bathroom furniture, shower trays, shower enclosures, taps, illuminated and demister mirrors, heated towel rails and accessories. In outdoor and garden it offers gas, charcoal, dual fuel, pellet, portable and electric BBQs, smokers, outdoor kitchens, pizza ovens, BBQ accessories, pressure washers, outdoor heating, braziers, hot tubs and swim spas, and garden power tools.

Catering equipment and shopping services

For the professional channel, Appliances Direct sells catering equipment: commercial refrigeration —fridges, freezers, display cabinets, bottle coolers, ice makers, refrigerated prep counters and cold buffets—, food warmers, bain-maries, heated display cabinets, heated cabinets, thermal trolleys, BBQs and outdoor cooking, beverage machines, food preparation, stainless steel furniture, commercial laundry and commercial dishwashers and glasswashers. The store applies specific pricing for professionals and allows prices to be shown with or without VAT. The site indicates that many products come with next-day delivery, finance options and a five-year guarantee on TVs, and offers buying and installation guides.