Beauty Outlet

Beauty Outlet, British cosmetics chain at discounted prices

Beauty Outlet is a chain of cosmetics stores with a presence in the United Kingdom that sells beauty products from major brands at reduced prices. Its catalogue exceeds 20,000 items and covers makeup, skincare, haircare, nails, fragrances, and bath and body products. The company combines a network of physical stores with an online shop.

Makeup catalogue

The makeup range is organised by product category. For face, it includes foundations, BB and CC creams, blushers, bronzers, contour, concealers, highlighters, powders, primers and fixers, setting sprays, and tinted moisturisers. For eyes, it offers mascaras, eyeshadows, eyeliners, false eyelashes, and their accessories. For lips, it has lip balms, lip gloss and stain, lip scrubs, lip liners, lip kits, lipsticks, lip masks, and lip oils. It also sells makeup palettes and eye palettes.

Brushes, sponges, and accessories

The store has a specific section for brushes and applicators: brush sets, blending brushes, blush brushes, brow brushes, brush cleaning, concealer brushes, eyeliner brushes, eyeshadow brushes, foundation brushes, lip brushes, and powder brushes, as well as makeup sponges. In tools and accessories, there are beauty tools, cosmetics bags, body paint, glitter, and makeup sets. For brows, it offers eyebrow pencils and eyebrow gels.

Skincare, bath, and hair

The skincare section brings together cleansers, cotton wool, day creams, eye creams, face scrubs, face wash, face wipes, fake tan and its accessories, fake tan prep and remover products, masks and patches, moisturisers, night creams, skin treatment, and toners. In bath and body, it includes bath bombs, bath and shower gels, body lotions, body scrubs, body sculpting products, body sprays, foot creams, and hand wash. The hair section comprises hair conditioner, dry shampoos, hair accessories, hair brushes, hair sprays, hair styling products, hair treatments, and shampoo.

Nails, fragrances, and gift sets

For nails, it offers base and top coat, false nails, gel nail polish, nail art, nail polish, nail polish remover, nail tools and accessories, and nail treatments. The fragrance category includes perfumes and aftershave. Gift sets are divided into brush sets, makeup sets, fragrance sets, gift sets for him, hair care sets, nail sets, and skin care sets.

Brands and offers

The catalogue includes brands such as Ardell, Argan+, Barry M, Beautopia, Beauty By Lola, BH Cosmetics, Body Collection, Bondi Sands, Bourjois, Bubble T, Burt's Bees, Cherish, Chit Chat, Chupa Chups, CND, CoverGirl, Dirty Works, Dr Paw Paw, Eco Tools, Elegant Touch, Elemis, Elizabeth Arden, Essie, Eylure, Face Facts, Ginspired, Glossier, Kiss, LaRoc, Lash FX, Lee Stafford, Linn Young, Lip Smacker, L'Oréal, Lottie London, Man Stuff, Max Factor, Maybelline, Morphe, No Filter Beauty, NYX, Omerta, OPI, Pixi, Pop Beauty, Possibility, Pretty, Rare Beauty, Real Techniques, Real Time, Revlon, Revolution, Rimmel, Royal Cosmetics, Sally Hansen, Salon Pro, Salon System, Sensationail, Skin Academy, Spa By Lola, St Moriz, Stila, Sukin, Technic, W7, and Tinc, among others. The store maintains an offers section with promotions such as 3 for 2 on Revolution nail polish, Essie at £4.99 or 2 for £8.00, Real Time 3 for £15.00, Omerta 3 for £20.00, Linn Young 3 for £25.00, Georges Mezotti 3 for £25.00, OPI 2 for £12.00, Lip Smacker 3 for 2, Pop Beauty 3 for £5.00, and W7 body mist at £3.99 or 3 for £10.00. The site also displayed a Halloween promotion.

Featured products and new arrivals

Among the promoted items were the Revolution Conceal & Hydrate foundation, the Revolution Infinite Conceal & Define concealer, the Revolution Fast Base foundation stick, the Revolution Pro Foundation Drops, the Revolution XX Glow Skin Fauxxdation foundation, the Revolution Satin Kiss lip liner, the Cherish Micellar Water makeup remover wipes, the Beauty Outlet quick-dry nail spray, the Revolution Heartbreakers concealer, the Revolution Matte Base foundation, and the W7 King Kohl eyeliner pencil. The product of the week was the Made By Mitchell Bare Sparkles Lip Oil Soft Serve 15 ml. The store also offered its own mystery box, Beauty Outlet Mystery Box.

Shipping, customer service, and store network

The company states that 96% of orders are delivered within 48 hours and that it accepts returns of unwanted products. Its customer service team is available Monday to Friday, 9:00 to 17:00 UK time. Beauty Outlet has 27 stores in the UK and provides a store finder to locate the nearest one. The company presents itself as cruelty-free and environmentally friendly.