SURI

SURI: sonic toothbrushes and refillable oral care

SURI is an oral care company that sells sonic electric toothbrushes and refillable toothpaste. Its offering is built around two product lines: the SURI Pro and SURI Core brushes, and the Restore toothpaste system with refills. The company presents its sonic brush as an award-winning, design-led product, and describes its activity as an attempt to transform oral care for people and the planet.

Brush catalogue: SURI Pro and SURI Core

The shop organises its brush range into two main models. The SURI Pro is presented as the brand's most complete brushing experience, with a starting price of £85. The SURI Core is positioned as the essential brushing option at a more accessible price, from £58.50. The company also offers brush sets and promotions, and sells replacement heads for all models, as well as accessories.

Restore refillable toothpaste

The Restore toothpaste system is sold in refillable format. The brand describes its refills as made with Vivomer, a plastic-free biomaterial designed to store the toothpaste and then return to nature. The toothpaste is available in three flavour variants: Clean Mint, with notes of peppermint and menthol; Aloe Mint, which combines fresh mint with aloe vera; and Wild Mint, with herbal notes of mint and coastal botanicals. The company presents this line as backed by science and in a refillable format.

Refill and toothpaste subscriptions

SURI offers subscriptions for regular refill deliveries. For brush heads, the plan sends two heads every six months. For toothpaste, the plan sends three refills every three months. The company states that users can change the frequency, pause or cancel the subscription at any time, with no commitments.

Shipping and international presence

The shop operates with country and currency selection, with options for the United Kingdom (pounds), the United States, Canada and Europe. The site shows delivery times differentiated by region: for the United Kingdom, until 15:00 GMT with Royal Mail 24h shipping; for the United States, until 12:00 EST with express shipping; and for the European Union, until 12:00 GMT with DPD Express shipping. The company also mentions discounts for students and NHS staff in the United Kingdom, and the possibility of finding its products in physical stores.

Materials, impact and editorial content

The company publishes an impact report for 2025 and devotes sections of its site to explaining how it recycles and what materials it uses. It also maintains a blog and a section on materials science. In the field of oral care, SURI presents a team of dental experts and sections on the effectiveness of its products and on dental professionals.