HWS Beauty

HWS Beauty, online cosmetics and personal care store in the UK

HWS Beauty is an online store with a British domain (hwsbeauty.co.uk) dedicated to selling haircare, skincare and cosmetic products. Its catalogue is organised into categories such as haircare, makeup, K-Beauty, fragrances, travel kits, gift sets and an outlet section, and includes both professional and mass-market brands.

Brands and products in the catalogue

Brands available in the store include Kérastase, Redken, L'Oréal Professionnel, Color Wow, Olaplex, K18, Eucerin and Sol de Janeiro, the latter highlighted as brand of the month. The catalogue combines hair treatments, skincare products and beauty items across different ranges.

The product selection includes, among others:

• Professional-use shampoos and conditioners, such as Redken Extreme or All Soft, and L'Oréal Professionnel Absolut Repair.
• Hair treatments such as Kérastase Nutritive Masquintense Riche or Genesis Fondant Renforcateur.
• Styling tools, such as the L'Oréal Professionnel Steampod 3.0 straightener with a UK plug.
• Sets and bundles from various brands, such as the Olaplex Hydration Heroes Set, K18 Routine Haircare Bundle or Sol de Janeiro Bom Dia Jet Set.
• The retailer's own products, such as the HWS Beauty Premium Mystery Bag and the HWS Beauty Cosmetic Bag.

Promotions and discounts

The site shows variable discounts depending on the item, with reductions at the time of analysis ranging from 4% to 36% on selected products, plus promotional codes that apply an additional discount. Some sections appear with discounts of up to 40% on skincare, up to 35% on Redken and up to 50% on haircare, according to the information published on the website itself.

Shipping and VIP programme

The store advertises free UK delivery on orders over £50, with next-day delivery, and a VIP programme that includes free delivery on all orders. These conditions correspond to the information shown on the site at the time of analysis.

Featured sections of the website

The homepage organises navigation into blocks such as shop by category, trending brands, best sellers, seasonal sales, Eucerin skincare focus, gift sets and new arrivals, as well as a section to subscribe to launch notifications.