basaho

basaho: meditation and yoga cushions with certified organic cotton

basaho is an online store specialising in products for meditation and yoga. Its catalogue focuses on zafu cushions, zabutons (meditation mats) and yoga bolsters, made with organic cotton and filled with natural materials such as buckwheat. The company operates through its website basaho.com and sells its products mainly in the United Kingdom and Germany, with free delivery in the UK from £40 and in Germany from €50.

Catalogue products and prices

The basaho catalogue includes a main collection of eleven items, including:

• Meditation Cushion and Meditation Mat Set: sold at £82.90, with a sale price of £71.90.
• Classic Zafu Meditation Cushion: at £32.95.
• Yoga Bolster: at £41.95.
• Zabuton Meditation Mat: at £43.95.

The company states that all its products are made with 100% organic cotton and that the bolsters are filled with buckwheat. Prices and availability correspond to the information published on the site at the time of the analysis.

Certification and sustainability

basaho holds Organic Content Standard (OCS) certification for its cotton, an independent standard that verifies that an organic cotton product has been produced ethically and sustainably throughout the entire production chain. The company states that its products are created with people and planet in mind, with fair pay for farmers and reduced environmental impact. It also states that production takes place in sustainable factories and that the items are designed to last.

Media recognition and reviews

basaho products have been mentioned in publications such as Elephant Journal, Yoga Magazine and Evening Standard. Elephant Journal highlighted the visual appeal of the cushion and its usefulness as a reminder for daily meditation practice. Yoga Magazine noted that the cushions help improve posture and relieve muscle tension, allowing you to sit comfortably for longer. Evening Standard explained that the name "basaho" means "just be" in Hindi. The company also mentions that its products have thousands of five-star reviews on Amazon.

Benefits attributed to mindfulness practice

On its website, basaho cites scientific research according to which eight weeks of mindfulness practice can produce positive effects on the mind and body. Among the benefits it mentions are reduced cortisol levels, which contributes to greater calm and better sleep; increased focus and productivity; and an overall improvement in health and happiness. The company presents this data as part of the information disclosed on its page, without it constituting a promise of results.

Languages, currencies and customer service

The basaho website is available in English and German, and allows purchases in pounds sterling (GBP). The company offers customer service via email at hello@basaho.com and by phone at +44 (0) 203 488 6126. It also has a blog and a newsletter to communicate offers and news.

Location and contact

Email: hello@basaho.com