Mobile Phones Direct

Mobile Phones Direct: mobile phones and tariffs in the UK

Mobile Phones Direct is a British retailer specialising in the sale of mobile phones and connectivity services. Its catalogue combines new and refurbished handsets from the leading brands, along with mobile phone contracts, SIM only tariffs, accessories and device trade-in programmes.

Smartphone catalogue

The store organises its offering by manufacturer and model. Among the brands available are Apple, Samsung, Google and Motorola, with high-end, mid-range and foldable models. The site shows SIM-free prices for each device, as well as purchase options linked to network contracts.

• Apple: iPhone 11, 12, 13, 13 mini, 14, 15, 15 Pro, 15 Pro Max, 16, 16 Plus, 16e, 17, 17 Pro, 17 Pro Max, 17e, 18 Pro, 18 Pro Max and iPhone Air, with new and Premium Refurbished versions.
• Samsung: Galaxy A17 5G, A18, A26 5G, A27 5G, A37 5G, A57 5G, S22, S23, S24 Ultra, S25, S25 Edge, S25 Ultra, S26, S26 FE, S26 Plus, S26 Ultra, Z Flip8, Z Fold6, Z Fold8 and Z Fold8 Ultra, including refurbished units.
• Google: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10a, Pixel 9 Pro XL and Pixel 9a.
• Motorola: Edge 70 Pro, G17, G37, G67, G77, G87, Razr 70, Razr 70 Ultra, Razr Fold and Signature.

Purchase options and contracts

The site structures its offering into several purchase channels: pay monthly contracts, SIM-free handsets, SIM only tariffs, upgrades and refurbished phones. It also has an accessories section with chargers, cables, cases, screen protectors and smart tech products.

The company works with networks such as O2, Three, Vodafone and Talkmobile, and offers SIM only tariffs from SMARTY, VOXI and AO Mobile. The pay monthly contracts include unlimited data, minutes and texts in the featured examples, with an upfront cost and a monthly fee that varies depending on the model and plan.

Refurbished phones and trade-in

Mobile Phones Direct sells refurbished handsets under the Premium Refurbished name, covering Apple and Samsung models at prices lower than equivalent new devices. The site also includes a trade-in service for used phones to get discounts on the purchase of a new device.

Delivery and phone support

The company advertises free next day delivery on all orders and offers the option to complete the purchase by phone. The site highlights that its prices are lower than those of the leading networks, a claim that corresponds to the company's own marketing presentation.

Contract terms

The site details the networks' annual price review terms. At O2, the monthly fee increases every April by £2.50 and out of bundle charges rise by 5% annually from 1 April. At Vodafone, the annual increase is £2.50 (£1.50 on Basics plans) and out of bundle charges are updated according to the Consumer Price Index published in January plus 3.9 points. At Three, the increase depends on the data allowance purchased: £1.80 for 4 GB or less, £1.90 for between 4 GB and 100 GB, and £2.30 for 100 GB or more.