Zoggs

Zoggs, an Australian swimming brand with global reach

Zoggs is a swimming brand founded in Australia in 1992, a country of origin that the company itself highlights for its connection to the sport. Since its creation it has focused on innovation in swimwear and aquatic equipment, and it currently distributes its products in more than 50 countries, with a presence in the United Kingdom, Europe, Southeast Asia, China and the United States. Since 2020 it has been part of the HEAD Group.

Swimwear and equipment for different types of swimmer

The catalogue is organized around several product lines. In swimwear, the range includes women's styles (with specific shaping and training lines), men's, junior (6-14 years) and kids (0-6 years). In goggles, it distinguishes between adult, junior and kids goggles, and includes the Predator range. The brand also sells water safety equipment and learn-to-swim gear, such as floats and kickboards, training accessories, armbands and inflatables, toys, swim vests and swimming caps.

Open water swimming and neoprene

Zoggs has a specific open water line that includes wetsuits for women and men, as well as neoprene accessories. The Open Water collection presented in 2021 featured an internal silver lining designed to retain body heat up to 40% longer and was made with EcoFeel, one of the brand's sustainable fabrics.

Technical milestones and timeline of innovations

• 1992: founded in Australia; from the outset it included UV protection as a standard feature on all its goggles.
• 1994: launch of Phantom, its first one-piece goggle, which improved stability and comfort.
• 2003: first goggles designed specifically for children.
• 2005: introduction of the Predator Wiroframe Bio-Tech goggle.
• 2010: development of Soft-Seal™ gaskets with hypoallergenic materials.
• 2011: launch of the Air-Cushion range and Flex technologies.
• 2012: Easy Inflate valves for inflatable products.
• 2013: Reactor photochromatic lenses and lifetime guarantee for Aqualast fabric.
• 2015: Titanium Reactor lenses.
• 2019: Ecolast™ and Ecolast+ recycled swimwear collections, chlorine-resistant and durable.
• 2021: Open Water collection with internal silver lining and EcoFeel fabric.
• 2022: new Tiger and Tiger LSR+ goggles.
• 2024: debut of a new range of wetsuits.

Learn-to-swim programme and product pillars

The brand structures its learn-to-swim offering under the name Learn to Swim, with stages 1 to 3 and associated accessories. The company sums up its approach in four pillars: quality, fit, innovation and functionality, understanding that every product must fulfil the function for which it is designed.

Sustainability and customer service

In the area of sustainability, Zoggs maintains initiatives such as Plastic Promise and the use of Ecolast+ fabric. Customer service is handled by email via webshop@zoggs.com, with an estimated response time of 24 hours. The site offers size guides, goggle fit and care guides, lens guides, a glossary and a pool finder.