ROKA London

ROKA London: recycled backpacks and bags with B Corp certification

ROKA London is a British brand that designs and sells backpacks, bags and accessories made from recycled materials. Its catalogue is organised into bags, accessories and apparel, and is presented as weather-resistant. The company holds B Corporation™ certification and offers a two-year warranty on its products.

Types of bags and backpacks

The main offering includes backpacks, handbags, crossbody bags, shoulder bags, tote bags, messenger bags and travel bags. Featured models include the Canfield Roll Top Backpack, the Bantry (described as its original backpack), the Finchley Minimalist Backpack, the Willesden Scooter Sling Bag, the Paddington Round Crossbody, the Carnaby XL Essential Crossbody and the Bond Chunky Cross Pocket. Shoulder bags such as the Somerset, Hoxton, Oxford and Sloane are also sold, along with a Gatwick Carry-On Duffel travel bag.

Accessories and apparel

The accessories and apparel section includes laptop sleeves, lunch bags, wallets, coin purses and wash bags, shopper bags, keyrings, umbrellas, bucket hats, cashmere gloves, beanies, jackets and socks for women, men and kids, with multipack options.

Catalogue organisation by use and colour

The store allows filtering by category (backpacks, travel bags, crossbody bags, totes, handbags, shoulder bags, messenger bags) and by use: work and laptop backpacks and totes, travel bags, gym bags and baby changing bags. You can also browse by colour (blue, green, red, yellow, orange, purple, pink, brown, black, grey) and by prints, with designs such as Blue Stripe, Brown Dot, Corn, Mini Leopard, Faded Multi Stripe, Heart Print, Mixed Animal, Artichoke, Navy Polka Dot and Wide Multi Stripe.

Environmental and social commitment

The company states that its products are made from recycled materials and that it funds plastic collection with every order. According to information on its website, it has planted more than 200,000 trees since 2024. It holds B Corporation™ certification and offers a two-year warranty on its items.

Shipping and promotions

ROKA London ships internationally and shows prices in different currencies depending on the browsing country. For the UK, shipping is free on orders over £60. The store advertises a 20% student discount and a giveaway of Mini Leopard products worth £250. It also has a pre-loved section, an outlet and exclusive online bundles.

Reviews and presence

The site shows more than 20,000 reviews with an average rating of 4.8 stars on Trustpilot. The brand operates mainly through its online store.