Fairfax & Favor

Fairfax & Favor, British fashion with rural inspiration

Fairfax & Favor is a British fashion and accessories house that presents itself as a lifestyle rather than a simple product brand. Its catalogue is built around seasonal collections and a countryside-and-city aesthetic, with the appeal of a distinctly British elegance. The company operates through an online store and a network of its own establishments, and offers international shipping.

Collections and product categories

The offering is organised into separate sections for women and men, as well as a specific bags category and a gifts category. Featured products include tall boots, ankle boots, outdoor boots, formal boots and tassel boots; loafers, deck shoes, trainers, sandals, heels and slippers; shoulder bags, crossbody bags, mini bags, tote bags, business bags and travel bags; outerwear such as jackets, coats, gilets, blazers and capes; and accessories including belts, boot tassels, purses, soft accessories, dog accessories and fitting and care products.

The brand also maintains a men's line with footwear — trainers, Chelsea and ankle boots, shoes and driving shoes —, outerwear and accessories such as belts, wallets and soft accessories. In the gifts section, gift guides by recipient and by price range are offered, along with gift cards and pet items.

Collaborations and featured collections

The catalogue includes specific collaborations and capsules. The Town & Country collection is developed with Lydia Millen and is renewed for the autumn-winter season. There is also a collaboration with Trickers in the men's section. The brand has Zara Tindall as official brand ambassador, and one of its co-founders, Marcus Fairfax Fountaine, holds gatherings around leather and craftsmanship that the company shares with its audience.

Craftsmanship, materials and shopping services

The company emphasises attention to detail in the design, materials, testing and making of each piece, and devotes a specific section to craftsmanship. Among the materials it highlights is suede, presented as soft and tactile. For shopping, it offers private shopping appointments in a VIP area, with personalised attention, as well as a product care guide and a repairs and warranty service. It has its own app and a loyalty club with customer benefits.

Shipping, returns and commercial presence

The online store announces free delivery over £99 and free returns for 60 days, as well as free international shipping with conditions. The company sells in several currencies, including pound sterling, euro, US dollar, Australian dollar and Canadian dollar. Its physical activity is divided between its own stores, events and stockists, and the brand identifies itself as a certified B Corporation.