ChicCharm

ChicCharm, online store for leather handbags, jewelry and fashion watches

ChicCharm presents itself as a retail house that brings together three boutique-style accessory brands: Florvane, Aureliqa and Lunastra. The company sells directly to the public through its online store and structures its catalog around these three labels, along with a selection of best-selling products.

The three brands in the catalog

The offering is organized into three lines differentiated by product type:

• Florvane: genuine leather handbags and wallets, with models such as the leather handbag, the cowhide bucket bag, the Diana quilted bag, the ostrich leather pattern bag, the genuine leather Kelly handbag, the genuine leather doctor bag, the quilted lambskin classic flap bag, the crocodile pattern cowhide handbag, the tofu bag and the classic box bag. The brand also includes an adjustable shoulder strap and a Pegasus leather bag charm.
• Aureliqa: jewelry with moissanite rings, earrings and necklaces.
• Lunastra: minimalist fashion watches.

Materials and manufacturing process

According to the store's information, Florvane bags are made in the same workshops that work for established fashion houses, using full grain calfskin leather with hand finishing. The company highlights the use of reinforced stitching and carefully crafted hardware, and describes its designs as timeless and structured. The brand maintains that, by selling directly online and cutting out intermediaries and boutiques, it can offer luxury-level quality at a more accessible price.

Shipping, returns and payment methods

The store advertises free worldwide shipping and a 14-day period from receipt of the order to process returns. As for payment, it accepts Klarna, PayPal, Shop Pay and all major credit and debit cards, including American Express, Visa, Mastercard, Maestro, Diners Club, Discover and Union Pay, as well as Apple Pay, Google Pay, iDEAL, Bancontact and Wero. The site shows prices in pounds sterling and allows you to select the country and currency from a wide list of markets.

Promotions and customer program

The catalog reviewed included several active promotions: a 45% discount sitewide, a New Year discount code, 5% off for subscribing to the newsletter and an additional 10% for new customers with a code valid until December 30. The store also indicated that shipping is free and that a bag charm is given as a gift on orders over £200, and it showed product discounts that on several bag models ranged from 28% to 49%.

Editorial content and customer service

ChicCharm maintains a blog with articles on bag materials, the comparison between genuine leather, vegan leather and canvas, the resale of second-hand bags in the United Kingdom, the repair and restoration of bags and the styles preferred by British influencers. The website includes sections for order tracking, contact, privacy policies, shipping and returns, and offers support via a form and email subscription.