Boody

Boody, bamboo underwear and basics for every day

Boody is a clothing and underwear brand that sells its products through an online store aimed at the UK market. Its proposition focuses on everyday basics made from bamboo viscose, a material the company presents as soft, breathable and temperature-regulating. The company describes itself as a brand obsessed with comfort and structures its offering around that idea.

Women's catalogue

The women's range is the largest in the catalogue. It includes bras in various styles —wireless, thin straps, low back, crop, bralettes, maternity and plus sizes—, as well as briefs in brief, cheeky and thong formats, plus period and shapewear garments. It also offers undershorts in 2, 3, 6 and 10 inch lengths, with anti-chafe, shaping and period versions, some with a pocket.

The clothing section includes base layers, dresses, jumpsuits, leggings, skirts, T-shirts and tops, bodysuits and trousers. Among the highlights is the AiraRib™ line, with loungewear pieces such as pants and shorts, as well as henley and tank tops. Sleep and loungewear is organised into loungewear, sleepwear and sweats.

Men, baby and packs

For men, the brand sells underwear in brief and boxer formats, T-shirts, base layers, trousers, sweats and socks in crew, ankle, no-show and bed versions. The baby line includes bodysuits, rompers, tops, trousers, socks and accessories, with matching sets for mother and child and options designed for pregnancy. The store also offers value packs and discounted bundle options.

Materials and certifications

Organic bamboo is the core of the company's proposition, which states it is grown with less water and without pesticides. Bamboo viscose is presented as breathable, temperature-regulating and moisture-wicking. The company states that its garments are PFAS-free and OEKO-TEX® certified. The website also mentions B-Corp certification among its credentials.

Comfort commitment and support for communities

Boody backs its product with a comfort guarantee: if the customer does not find it comfortable, they can request a refund. The company offers 25% off to verified frontline workers as part of its Everyday Supporters programme. The website shows over 130,000 five-star reviews and applies free standard shipping on orders over £45 and free express shipping from £80. The catalogue includes occasional promotions, such as the Goodnight Sleep line with the second item at 50% off or free Slouch socks with the purchase of an AiraRib™ set.

International presence

The store operates with a specific version for the United Kingdom and displays prices in pounds sterling. The site allows switching to versions for Australia, Canada, New Zealand, the United States, Europe and other countries, indicating a commercial presence in several markets.