Sturdy Kids

Sturdy Kids, plus fit children's clothing in the UK

Sturdy Kids is a British online store specialising in plus fit and non-standard children's clothing. Its catalogue is aimed at boys and girls aged between 2 and 16 who need garments wider than conventional ones, with fully elasticated or semi-elasticated waist options. The company presents itself as a specialist supplier in this segment and bases its proposition on comfort and children's confidence when getting dressed.

School uniforms and everyday clothing for larger builds

The range covers both school uniforms and everyday clothing. In the school section, the catalogue includes blazers and outerwear, school trousers in generous fit for junior and senior stages, shorts, shirts, jumpers, polo shirts and sweatshirts, as well as skirts, dresses and blouses for girls. Trousers and formal wear for tall boys are also sold, with specific lines of jeans and formal trousers.

Outside the school range, the store offers casual trousers, plus fit jeans, casual tops, suits and formal wear, as well as sportswear and jogging bottoms. For girls, the catalogue includes jeans and casual fashion clothing in generous fit.

Garments for tall boys and accessories

Sturdy Kids has a separate section for tall boys, with school and formal trousers, as well as jeans adapted to that build. The store completes its range with accessories, including socks and tights.

Store services

The company's website includes a size guide, an alterations service and the option to subscribe to a newsletter. The store also offers remote shopping assistance, a feature that allows the retailer to see the customer's screen and act on their behalf to provide help during the purchase process.

Contact and online presence

The company handles telephone enquiries on 01242 285 999 and has a contact form on its website. Its domain, sturdykids.co.uk, corresponds to the United Kingdom.