NINA

NINA, baby clothes in organic Peruvian Pima cotton

NINA is an online store with a British domain (ninababy.co.uk) specialising in clothing for babies from newborn up to 18 months. Its focus is on garments made from organic Peruvian Pima cotton, which the brand presents as the softest material in its catalogue.

The range combines everyday basics with limited-edition muslin pieces, as well as gift options. The company explicitly targets parents interested in thoughtful design and organic materials.

Garments and catalogue categories

The store organises its baby clothing range into several categories:

• Bodysuits, including zip-up styles
• Kimonos
• Trousers and leggings
• Outfits and rompers
• T-shirts and tops
• Hats

Limited-edition muslins designed by artists

One of NINA's distinguishing features is its limited-edition organic muslins, created by artists exclusively for the brand. The catalogue groups them into themed collections — abstract, animal and nature — and includes a line linked to the V&A museum.

Among the artists behind these designs are Amelia Heron, Berry Aktuglu, Jo Faulkner, Kirsty Fenton, Natalia Bagniewska, SABINNA, Sally Eames, Sasha Compton, Sophie Harpley and Unity Coombes.

Gifts and packaging

The company sells gift boxes and gift sets, and offers the option to buy gift packaging for its products. This gift line is presented as a separate section within the store, distinct from the general clothing and muslin catalogue.

International sales and currency

The store operates in pounds sterling (GBP £) as its currency and allows customers to select a destination country for shipping from a broad list of territories covering Europe, the Americas, Asia, Africa and Oceania. The site also includes a blog and a corporate section with information about the company and its impact.