Merino Kids UK

Merino Kids UK: baby sleep in natural merino wool

Merino Kids UK is the British presence of Merino Kids, an international company founded in New Zealand in 2003 by Amie Nilsson, a textile designer. The brand specialises in designing sleepwear for newborns, babies and toddlers made from 100% natural merino wool fibre. The company presents itself as one of the global benchmarks in the use of natural fibres for early childhood.

Origin and history

The company was born from a personal need of its founder, who was looking for natural alternatives for her daughter's sleep and found a market dominated by synthetic products. With a background in textile design and knowledge of the properties of merino wool, Amie Nilsson created the brand in 2003. Since then, the company has grown to operate internationally and receive recognition for its designs.

The Go Go Bag, the founding product

The brand's first product was the Go Go Bag, a sleeping bag created when the founder's daughter would kick off her covers at night and wake up cold. Merino Kids describes it as the first natural baby sleeping bag made from 100% superfine merino wool, designed to maintain a safe, regulated temperature. The company presents it as an award-winning product.

Product catalogue

The shop organises its range into several lines:

• Baby sleeping bags, with variants for all seasons and duvet-weight options.
• Cocooi line, which includes sleeping bags and swaddles for newborns.
• Children's clothing.
• Gift cards.

The catalogue also includes temperature and layering guides to help choose the right sleeping bag and adjust layers according to the season.

Properties of merino wool

The company highlights that its 100% superfine merino wool naturally regulates a baby's body temperature. According to its description, the fibres create a microclimate that allows air to circulate while the fabric absorbs and releases moisture. The brand also notes that the material is hypoallergenic and has antibacterial properties, and presents it as suitable for both summer and winter.

Shop services

The website offers free delivery on orders over £75, a gift wrapping service, a rewards programme, buy now pay later options, and product warranties. It has help sections on delivery, returns and merino wool care, as well as a blog with information and tips. The brand collaborates with the Bags of Love charity initiative.