Marshmallow Kids

Marshmallow Kids: discounted branded children's footwear in the UK

Marshmallow Kids is an online store with a British domain (marshmallowkids.co.uk) dedicated to selling children's shoes. Its proposition focuses on premium-brand footwear from previous seasons, which it sells with advertised discounts of between 25% and 70%. The company states it has been sourcing this type of stock for more than five years and puts the number of children's feet it has fitted at over 10,000.

Catalogue: brands, shoe types and accessories

The catalogue is organised by gender and by shoe type. The boys' section includes boots, sandals, school shoes, shoes, trainers and hi-tops, wellies and snow boots, and pre-walkers and first-walkers. The girls' section mirrors those categories: boots, sandals, school shoes, shoes, trainers and hi-tops, wellies and snow boots, and first-walkers.

Among the brands featured in the shop window are Bobux, with models from the I Walk line such as Comet Seashell + White, Dimension III Blossom, Stitch Caramel and Comet White + Red, and Hummel, with the Purple Slimmer Stadil Glitter Junior High trainers. Prices shown in the catalogue range, for example, from £26.00 to £40.00 on discounted items, compared with original prices of up to £55.00.

As well as footwear, the store offers accessories and clothing: boys' backpacks, dresses, skirts, leggings and socks, shorts, coats and jackets, and girls' bags and accessories.

Size guide by age and shoe size

The website structures footwear by growth stages and equivalences between European and British sizes. In the baby range it distinguishes four groups by months: 3 to 9 months (S), 9 to 15 months (M), 15 to 21 months (L) and 21 to 27 months (XL). From there it orders the catalogue by children's sizing, from EU 17 / UK 1 up to EU 42 / UK 8 for boys and up to EU 41 / UK 7.5 for girls, with separate bands for baby, infant and junior sizes.

Shipping, returns and international shopping

The store advertises free UK delivery and easy returns. Its shopping system allows customers to select currency and destination country from a wide list of territories, with pound sterling (GBP £) as the reference currency for the British market.

Seasonal promotions

The site was highlighting a back-to-school campaign under a savings slogan, along with the claim of discounts of between 25% and 70% on premium-brand bestsellers. This is promotional information from the catalogue analysed, subject to change depending on season and stock availability.