Little Fashion

Little Fashion, newborn and children's clothing in the UK

Little Fashion is a British baby and children's clothing store whose catalogue focuses on newborn clothing, soft rompers and gift sets. The company presents itself as a retailer based in the United Kingdom and targets families looking for clothing for ages from birth to 5 years.

The assortment is organised by product category and by growth stage, so shoppers can filter by size or occasion. The store states that every item is selected with a newborn's sensitive skin in mind.

Garments and catalogue categories

The range includes bodysuits, rompers, pyjamas, two- and three-piece outfits, jackets, coats, dresses, skirts, leggings, socks, blankets and sleep sacks. It also includes outerwear such as pramsuits and snowsuits, and bath items such as hooded towels and washcloths.

Among the materials and finishes highlighted on the website are organic cotton, ribbed knit, cable knit, fleece and velvet. The catalogue also mentions formal-style outfits, such as tuxedos, and occasion wear for special events.

Boys' and girls' clothing

The store divides its catalogue into sections for boys and girls, with outfits, sweatshirts, trousers, T-shirts and knitwear. The girls' section features dresses, skirt and jacket sets, leggings and knitwear; the boys' section includes jogger sets, graphic T-shirts, hooded sweatshirts and cargo trousers.

The catalogue also includes a nightwear or pyjama category for boys and girls, and a selection of party wear with dresses and tuxedos.

Gifts, baskets and baby care items

Little Fashion sells gift boxes and baskets for newborns, as well as multi-piece layette sets. The website mentions baby bath items, blankets, dummies and teethers, plus a toy section with soft toys, educational toys, dolls and toy vehicles.

Toy brands featured in the catalogue include Disney, Marvel, Barbie, Bontempi, Schleich and Funko, along with Pixar Cars products.

Shop by age and occasion

The site allows browsing by age ranges: 0 to 3 months, 3 to 6 months, 6 to 9 months and 9 to 12 months for the youngest; and 1 to 2 years, 2 to 3 years, 3 to 4 years and 4 to 5 years for older children. It also offers filters by occasion, such as party wear, birthday gifts, Christmas gifts and baby shower items.

Shipping and promotions indicated on the store

The website advertises express delivery within one to two days and free shipping on orders of three or more items. It also displayed a welcome code for 10% off your first order and a clearance section with discounts of up to 45% on selected items.