Kite Clothing

Kite Clothing: organic clothing for babies, children and women

Kite Clothing is a fashion brand that sells organic and sustainable clothing for babies, children and women. Its catalogue is organised by product category and by size, and includes garments and accessories for different stages, from newborns up to 13 years, as well as a dedicated women's line.

Baby clothing and accessories

The baby section brings together bodysuits, sleepsuits, rompers, dungarees, sets and outfits, tops, jumpers and cardigans, sweatshirts, leggings and trousers, dresses, pyjamas and coats and pramsuits. It also includes a neonatal and premature line. Accessories include socks and tights, hats, hairbands, bibs, muslins, sleeping bags, blankets and hooded towels. Shopping can be filtered by age and size, from newborn and 1 month up to 18-24 months or 2 years, with specific sizes for neonatal and premature babies of 3.5 lbs (1.5 kg), 4 lbs (1.8 kg), 4.5 lbs (2 kg), 5.5 lbs (2.5 kg) and 7.5 lbs (3.4 kg).

Girls and boys

For girls, the catalogue includes T-shirts, tops, jumpers and cardigans, sweatshirts and hoodies, dresses, skirts, trousers and jeans, leggings and joggers, coats and jackets, pyjamas, underwear, socks and tights, and hairbands. For boys, it offers T-shirts, shirts, jumpers and cardigans, sweatshirts and hoodies, trousers and jeans, leggings and joggers, coats and jackets, pyjamas, underwear and socks. Both sections can be filtered by age and size, from 0-3 months up to 12-13 years.

Women's fashion

The women's line covers tops, T-shirts, shirts and blouses, knitwear and sweatshirts, dresses, skirts, trousers and jeans, leggings, pyjamas and loungewear, coats and jackets, socks, hats and scarves. Available sizes range from 6 to 20.

Collections and styles

The site groups part of its range into themed and style collections, such as matching family outfits, matching PJs, autumnal tones, denim and corduroy. It also organises prints and motifs by animal and nature themes (animals, pets, sea life, on the farm, woodland animals and insects, fruit and veg), prints and patterns (hearts, stripes, checks, florals, ditsy florals and rainbows) and adventure and imagination (stars, space, from tractors to trains, magical and mythical, and nautical).

Outlet and promotions

The shop has an outlet section with up to 50% off previous-season styles. At the time of the analysis, the site was advertising free delivery for one weekend and the new autumn collection was already available.

Other services and programmes

Kite Clothing offers gift cards and a refer-a-friend programme. It has a Pre-Loved Take-Back Scheme and a second-hand items section. It also runs model casting and wholesale. The website includes sections on sizing, delivery, returns, reviews, FAQs and a blog, as well as corporate information about the team and the brand's sustainability approach.

International presence

The site allows you to select the region and currency: United Kingdom (pounds), United States (dollars), Germany (euros) and European Union (euros). The brand maintains a specific email address for its European operation.