Dunelm

Dunelm, British furniture and home textiles retailer

Dunelm presents itself as the UK's leading homeware retailer. Its business focuses on selling products for home furnishing and decoration, with a catalogue covering bedding, curtains, furniture, beds and mattresses, among other categories.

Product catalogue and categories

The site organises its range into sections such as furniture and beds, bedding, home decor, curtains, blinds, lighting, rugs, kitchen and utility, bath, decorating and DIY, and storage. It also has dedicated sections for kids and for different rooms: living room, bedroom, kitchen, kids' room, bathroom, home office and garden.

Among the items featured at the time of the analysis are a Loxwood solid oak bar stool, a chunky waffle throw, a slim espresso coffee machine, a ceramic country table lamp, a Squidge bouclé bed frame, a Mateo 2-drawer bedside table, an East End Prints linocut branch print, a concrete-effect kettle and a Harnell floor lamp. The store also sells thermal blackout curtains and blinds, seasonal cooking items, sleep solutions and Halloween products.

Brands and product selection

The site mentions the presence of recognised brands within its range, as well as a special buys section. It also offers gift cards that recipients can redeem.

Delivery, collection and payment methods

Standard delivery costs £3.95 and is free over £60. Large item delivery costs £12.95 and is free over £600. The company offers free same-day Click & Collect in as little as 2 hours, and flexible returns. For purchases of £300 or more, the site indicated the possibility of 12 months' interest-free credit, subject to terms and conditions. Payments can be made with Visa, Mastercard, PayPal, Klarna, Apple Pay and Creation.

Promotions and programmes in place at the time of the analysis

The site showed savings on 1,000s of products ending 12th Oct, and a voucher promotion to redeem in the app when you spend £20, ending 28th Sept. It also advertised 10% off for students and a kids eat free promotion with every £5 spent at the Pausa café. These conditions are those in place at the time of the query and are subject to the corresponding terms and conditions.

Additional services

Dunelm has a store finder, order tracking and a newsletter subscription programme. Newsletter subscription includes entry into a prize draw for a £250 gift card, open to UK residents aged 18 or over.