Dreams

Dreams, British bed and mattress retailer

Dreams is a sleep specialist retail chain operating in the UK through its online store and a network of over 200 stores nationwide. Its catalogue covers beds, mattresses, sofa beds, bedroom furniture and bedding, featuring recognised brands in the sector.

Beds and bases catalogue

The bed range is organised by size —from 3'0 single to 6'0 super king— and by types including divans, headboards, ottoman beds, TV beds, storage beds, adjustable beds, guest beds, gaming beds, bunk beds and sofa beds. Bed and mattress sets are also sold, along with styles such as wooden beds, metal beds, upholstered beds, hotel beds, sleigh beds, velvet beds and faux leather beds.

Mattresses: types, brands and firmness levels

The mattress selection covers sizes from 2'6 small single to 6'6 emperor, plus kids, cot and toddler models. By technology, there are memory foam, hybrid, pocket spring, gel, rolled, adjustable, natural, latex and traditional spring mattresses. Firmness is graded as very firm, firm, medium and soft, with a split tension option. Brands available include TEMPUR, Silentnight, Flaxby, TheraPur, Sealy, Dream Team, Hyde & Sleep and Dreams Workshop. The company presents itself as the UK's No.1 TEMPUR retailer.

Sofa beds, furniture and bedding

Sofa beds include two-seater and three-seater models, corner, pull-out, clic-clac and fabric or velvet options, in colours such as grey, cream and blue, with matching furniture including chairs and footstools. The furniture section includes bedside tables, wardrobes, chests of drawers and blanket boxes, plus Welcome Furniture collections, wooden furniture and nursery furniture. Bedding covers pillows, duvets, mattress protectors and toppers, pillow protectors, duvet covers and bedding sets, in sizes from super king to single and with specific collections for cooling bedding, memory foam, hypoallergenic, natural and Feather & Black.

Kids' beds

The kids' section includes bunk beds, storage beds, high sleeper beds and cabin beds, organised by age (teen, kids, toddler and cot), with specific mattresses in 3'0 single, euro single, toddler and cot sizes, plus Silentnight kids' mattresses and accessories such as bedroom furniture and teddies.

Services and guarantees

Dreams offers free delivery on all orders, next-day delivery, flexible finance with interest-free credit (0% APR representative), a 100-night comfort guarantee, old mattress recycling, assembly service and a mattress protection plan. The company also has the Sleepmatch tool to find the right mattress in-store and a five-question online questionnaire to assess mattress condition. It states that the company has over 200 stores nationwide.

Awards and ratings

The site features a rating of 4.7 out of 5 based on 117,622 reviews, and the company presents itself as the UK's most trusted brand in mattresses and sleep products according to the BrandSpark UK Trust study. It also shows mentions from specialist media such as SleepHero, Ideal Home, Good Housekeeping Institute, Telegraph Recommended and Expert Reviews about various models in its catalogue.

Editorial content and community

The company maintains a guides and advice section with articles on how to choose a bed and mattress, sizes, bedroom decorating ideas, design trends and content from the Sleep Matters Club, which includes the annual UK sleep survey, calculators and articles on sleep habits. The company also partners with Team GB and ParalympicsGB and with the organisation Mind.