Lifemax UK

Lifemax UK, health and independent living products

Lifemax UK is an online store based in Thatcham (United Kingdom) specialising in health, wellness and independent living products. Its catalogue is organised into four main areas: vision, hearing and accessibility; dementia and memory support; independent living aids; and home safety and telecare. The company presents itself as a provider of practical solutions to support an active and independent life at any age.

Catalogue by category

The store's range is structured into the following product families:

• Vision, Hearing & Accessibility
• Dementia & Memory Support
• Independent Living Aids
• Home Safety & Telecare

Within these categories, the catalogue includes clocks and watches, lighting, medication and health monitoring, mobility and safety, eating and drinking, personal care, heating and cooling, massage, relaxation and sleep, air quality, and care alarms and telecare.

Retail sales and trade account

In addition to direct purchases by individual customers, the store offers customer account registration and a trade account registration option aimed at professional buyers. The site features a wishlist and a blog with its own content.

VAT relief for disabled people

Lifemax UK applies the UK VAT relief scheme for disabled people, which allows zero-rating on certain products when the scheme's conditions are met. According to the published information, people with a chronic illness or disability who buy the products for personal or domestic use may be eligible, as may those purchasing on behalf of another person, providing the beneficiary's personal details at checkout.

The store explains that chronic illness or disability is considered to be a physical or mental impairment with a long-term and substantial adverse effect on everyday activities, conditions medically treated as a chronic illness — such as diabetes or Alzheimer's — and terminal illnesses. Examples cited include Alzheimer's, any form of dementia, Parkinson's, arthritis, blindness, deafness and physical disability. Temporary disabilities, such as broken bones or postoperative confusion, are excluded from this consideration.

Customer service

The company handles enquiries by phone and email, and offers a contact form on its website. Customer service is available Monday to Friday, 9:30am to 5:00pm. The store accepts payment via Google Pay, Apple Pay, Mastercard and Visa.

Location and contact

1 Pipers Court, Berkshire Drive, Thatcham, RG19 4ER · Phone: 01635 588370 · Email: customerservice@lifemaxuk.co.uk