Liddington Mortgages

Liddington Mortgages, impartial mortgage advice in Swindon

Liddington Mortgages is a mortgage and insurance advice firm based in Swindon, Wiltshire, operating under the trading name of Liddington & Co LTD. The company presents itself as an impartial adviser: it works with the client to find the right mortgage from the options available on the market and supports the entire process, from the first consultation to completion. Its activity began in January 2025.

The service is built around a central idea: removing jargon and simplifying the mortgage application. The firm states that it searches for mortgage deals among thousands of options and notes that many of the products it accesses are exclusive and not available through traditional high street banks.

Client profiles and types of mortgage

The company serves different profiles within the UK mortgage market:

• First-time buyers.
• Home movers.
• Clients looking to remortgage.
• Self-employed workers.
• Buy to let investors.

In addition to mortgages, it offers impartial advice on life, critical illness, income protection and home insurance. Through specialist partners, it also covers commercial and business finance. The firm indicates that some forms of buy to let are not regulated by the FCA.

Service options and working process

Advice is tailored to the client's preference: face-to-face consultation at home, virtual meeting via Teams or Zoom, or telephone appointment. The process is described in four steps: initial contact, completion of an online questionnaire, discussion of needs and recommendation, and submission and full management of the application through to completion.

The company offers a free initial consultation with no obligation to proceed. However, an advice fee may apply, the amount depending on the client's circumstances and ranging from £99 to £695, agreed in advance. According to the firm, these fees are typically charged when the mortgage offer is issued.

Calculators and client resources

The website provides users with several calculators: how much can I borrow, calculate monthly payments and get an Agreement in Principle. It also includes a free credit report and FAQs sections on mortgages, insurance, first-time buyers and general enquiries.

Team and origin of the name

Dan Gale is the founder and principal mortgage adviser, holding CeMAP and CeRER qualifications. Since 2019 he has provided mortgage and insurance advice, helping hundreds of people in Swindon and the surrounding area. The firm's name comes from Liddington Castle, on the Ridgeway walking route, an area Dan frequents.

The team is completed by Rachael Lipsett, administrator, who manages client relations, document processing and systems; Romulo (Rom) Moreira, protection adviser, specialising in protection insurance; and Aoife Boys, mortgage adviser with over fifteen years of experience in financial services.

Stated values and recognition

The company states its principles as transparency, treating customers fairly and innovation in the way the service is delivered. At the time of registration, its profile showed an "Excellent" rating on Trustpilot and 100% recommendations on its Facebook page.

Regulatory structure

Liddington Mortgages is a trading name of Liddington & Co LTD, an appointed representative of HL Partnership Limited, authorised and regulated by the Financial Conduct Authority under reference number 1022573. Liddington & Co LTD is registered in England and Wales with company number 14003063. Its registered office is Elcot Park, Elcot Lane, Marlborough, SN8 2BG. The information on the site is aimed at UK consumers and is subject to the UK regulatory regime.

Location and contact

Elcot Park, Elcot Lane, Marlborough, SN8 2BG