Simplicity Cremations

Simplicity Cremations: direct cremations and low-cost funeral plans in the UK

Simplicity Cremations is a funeral services brand specialising in direct cremations, meaning cremations without a service or attendees, and in prepaid funeral plans. It operates as the low-cost brand of Dignity Funerals Ltd, one of the largest funeral providers in the UK, and presents itself as a simple and affordable alternative to a traditional funeral.

Funeral services and prepaid plans

The company offers two main options. On the one hand, prepaid funeral plans, priced from £1,799, which include the essential services of a direct cremation with costs fixed at the prices at the time of purchase and a 100% guarantee on those essential services. On the other, arranging a direct cremation at the time of death, from £1,399, without the need to have previously purchased a plan.

The direct cremation service includes collection of the deceased in a private ambulance and transfer to a local care centre, full handling of all arrangements by a funeral specialist, and delivery or handling of the ashes. The client can collect them from the crematorium, receive them by hand anywhere in mainland Great Britain, or request that they be scattered in the company's gardens of remembrance.

Facility network and geographic coverage

Simplicity Cremations has its own care centres and a network of 45 crematoria nationwide. The company states that it serves England, Scotland and Wales, with a presence in both rural and urban areas, and that the proximity of its facilities allows it to maintain a local approach. By controlling every stage of the process, the firm maintains that it can offer a consistent level of care.

Pricing, regulation and customer protection

The company states that it does not apply hidden charges and that its pricing policy is transparent. Prepaid funeral plans have been regulated by the Financial Conduct Authority (FCA) since July 2022, with funds deposited in an independent trust managed under FCA rules. In addition, the plans are covered by the Financial Services Compensation Scheme (FSCS). Arranging a cremation without a prior plan is not subject to FCA regulation.

Simplicity Cremations is a member of the National Association of Funeral Directors. The company operating the brand, Dignity Funerals Limited, is registered in England under number 00041598 and VAT number 486 6081 14, and is authorised and regulated by the FCA under firm reference number 967130.

Customer service and availability

The company handles telephone enquiries Monday to Friday from 8:00 to 18:00 and Saturdays from 9:00 to 12:00, and offers the possibility of arranging a free consultation. For arranging a direct cremation, the service is available 24 hours a day, 365 days a year.

Location and contact

4 King Edwards Court, King Edwards Square, Sutton Coldfield B73 6AP